SK Broadband Announces Former SK Shieldus Co. CEO, Park Jin Hyo, as New Chief

SK Broadband, the South Korean telecom firm, has named seasoned tech veteran Park Jin Hyo, former CEO of SK Shieldus Co., as its new CEO. Pending shareholder approval, Park will drive strategic initiatives, leveraging his extensive experience in technology and security.

SK Broadband said Park Jin Hyo has now been tasked with leading the company. As per The Korea Economic Daily, the telecom firm will officially declare the executive as its new CEO once the approval from shareholders is handed down. The meeting of the board of directors and shareholders is set to take place at the end of August.

Park has more than 25 years of work experience as a tech expert. He started working for SK Telecom in 1997 and entered the company as head of the information communication technology center. The division's main job is focused on developments and fifth-generation technology for broadband cellular networks.

In 2020, the upcoming CEO of SK Broadband became the chief of SK Shieldus Co., a company that provides security, safety, and care services in both cyber and physical security setups. The following year, in November 2021, he was transferred to SK Telecom and held the same role.

However, in January this year, he was moved to another subsidiary of the SK Group, and this time it was the SK Broadband. On his appointment, he was expected to help the company strengthen the business synergies of SK and its telecom unit.

And now that he was promoted again under SK Broadband as its new CEO, Park will further expand his task at the company to include works that will boost the telecom's competitiveness. Its profitability is still at a standstill since its major businesses, such as video-on-demand (VOD) services, have slowed as more people shift to over-the-top (OTT) services like Netflix.

Meanwhile, in a report, it was mentioned that the SK Group made Park Jin Hyo's promotion to the chief role at SK Broadband.

Photo by: SK Broadband Website