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Salesforce Inc. and Informatica Inc. have been in talks about a buyout deal, and a recent report revealed that the negotiation fell apart. The former failed to buy the data-management software company because the two sides could not agree on the terms.
As per Reuters, the acquisition talks between Salesforce and Informatica were already in advanced stages earlier this month but ended in a failure. The companies were contacted for comments, but neither was able to respond immediately.
Salesforce’s Largest Acquisition
Previously, The Wall Street Journal reported that the deal could have been valued at around $10 billion. If the negotiation had not collapsed, it would have been the largest acquisition of Salesforce in its history.
The Wall Street Journal mentioned that shares of Salesforce traded way lower after the news of its unsuccessful bid to acquire Informatica was reported. The cloud-based software company headquartered in San Francisco, California, saw its stock drop by 7.3% on the first trading day after the news came out. Informatica’s shares also plummeted by more than 6.5% on the same day.
About Salesforce and Informatica
Informatica was established in 1993 and mainly provides subscription-based data management services. It helps automate tasks of over 5,000 active clients by managing their data over the cloud and on-premise systems.
This allows companies or organizations to easily analyze the data they collect. Some of its major clients include Unilever and Toyota. Informatica went public for the second time in 2021 because Permira and the Canadian Pension Plan Investment Board took it private in 2015.
On the other hand, Salesforce is a leading software giant specializing in cloud-based software services that help sales employees better manage customer relationships. Its customer relationship management software and applications mainly focus on sales, marketing automation, analytics, customer service, and e-commerce.
Photo by: Salesforce Media Library
