Samsung Electronics New AI TV Gaining Popularity; Pre-Orders Tripled

Samsung Electronics Co. is set to deliver its latest premium television sets to the market. The new TV features AI technology that instantly converts low-resolution video into 8K ultra-high-resolution content for clearer, crisp images.

Strong Demand as Neo QLED 8K Becomes More Popular

Samsung Electronics said on Sunday, March 17, that it experienced a surge in demand for new televisions. The South Korean electronics company especially mentioned the strong demand for its premium ultra-large models powered by artificial intelligence, per The Korea Economic Daily.

The company revealed that preorders for its latest TV models increased in just two weeks, starting from March 1. The numbers were said to have tripled, but the company did not provide an exact volume of orders.

An official of Samsung Electronics said, “Preorders for ultra-large models, which are larger than 85 inches, nearly quadrupled compared to last year.”

AI Technology Feature on Premium TVs

The firm said that AI was one reason for the tripled demand for its newest TVs. The latest models were fitted with AI technology that ensures ultra-high-resolution images even if the original video material is low-resolution, Hankyung News reported.

One such premium model is Samsung’s Neo QLED 8K, which can provide crystal clear 8K quality images generated by 20 neural networks. Moreover, Samsung Electronics indicated that the AI Upscaling technology of the Neural Quantum Processor 8K in this model adds great depth and sharpness to the content.

Meanwhile, Samsung Electronics’ newest flagship smartphone, the Galaxy S24 series, is packed with features. Aside from the high demand for AI-powered TVs, the new mobile phone also surpassed 1 million units sold in South Korea within just 28 days of its launch last month.

The brand’s AI-powered Bespoke washer and dryer also exceeded 3,000 units sold within just two weeks since its introduction to the market.

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