Samsung Name Still Solid Among US Consumers Despite Note 7 Disaster According To Polls

When Samsung’s Galaxy Note 7 smartphones were recalled for the second time in a matter of weeks due to risks of explosions, many thought that the South Korean company’s brand had been irreparably damaged. Facing almost $6 billion in losses by the time Q1 of 2017 came around, Samsung desperately needed to retain the trust of its customers to make a comeback. According to a new poll, it would seem that U.S. customers are still willing to give the largest smartphone maker in the world a chance.

The poll was conducted by Reuters, starting from October 26 and ending on November 9. The publication released their findings on November 20th, which detailed how many of the current users of smartphones from Samsung are still thinking about buying their next device from the same company. What’s more interesting is the fact that those who are aware of the recall are actually more interested in the brand compared to those who didn’t know anything about it.

Among the Samsung smartphone owners surveyed, 91 percent reported that they would likely buy their next smartphone from the South Korean company. The positive feedback applies to other products by Samsung as well since 92 percent said that they would buy other items sold by the company.

On that note, it is worth remembering that the only thing these poll results indicated was people’s interest in buying a Samsung product. It is by no means an indication as to how people feel about the company in general.

Still, it’s clear that Samsung is not letting the Note 7 recall shake it from its place at the top of the smartphone industry. Even now, it’s planning on releasing new products and technologies that are intended on gaining lost ground and proving that it is still a smartphone maker worth taking seriously.