Samsung Electronics took a 20 percent market share in India in the last quarter of 2022 to take the top spot in the world’s second-biggest market for devices over erstwhile leader Xiaomi Corp., who had an 18 percent market share.
Xiaomi Corp, wicho is overhauling its India strategy after misjudging consumer tastes in mobile phones, focused on selling mobile phones under US$120, while Indian consumers were willing to pay up for better looking models with richer features.
South Korea’s Samsung launched products to meet those aspirations and offered innovative financing schemes that made them affordable to most.
Tarun Pathak, a research director at Counterpoint, noted that while the Indian market is witnessing a so-called ‘premiumisation’ trend, Xiaomi was underprepared for the shift with a budget phone-heavy portfolio.
In India, the market share of sub-$120 phones decreased from 41% in 2017 to 26% in 2022, according to Counterpoint. Additionally, in the same time frame, the share of premium phones—those costing more than $360—doubled to 11 percent.
India is a significant growing market for both Xiaomi and Samsung, with smartphones being the most popular electronic item there. While Samsung reported revenues of $10.3 billion, of which $6.7 billion came from smartphones, the Chinese manufacturer brought in a total of $4.8 billion in India between 2021 and 2022.
Yet Xiaomi, which has admitted in the past that it released "too many" models, is restructuring its product lineup to concentrate on high-end smartphones.
The Redmi Note 12 was released in January, and the top-end model costs more than 30,000 rupees.


SpaceX Stock Gets $175 Target as Analysts See Massive Growth Ahead
Asian Currencies Stabilize as Dollar Holds Near Two-Month High After Fed Hawkish Signal
Disaster or digital spectacle? The dangers of using floods to create social media content
US Stock Futures Edge Higher Ahead of Key Federal Reserve Decision
Australia Eases Capital Gains Tax Reforms to Support Small Businesses and Startups
The Beauty Beneath the Expressway: A Journey from Self to Service
Want to cut your energy bills? Here’s how five experts are doing it
Carro Expands Into Australia With Acquisition of Used-Car Platform CarPlace
US Stock Futures Jump on Reports of Preliminary US-Iran Peace Deal Despite Fed’s Hawkish Outlook
Every generation thinks they had it the toughest, but for Gen Z, they’re probably right
Samsung Gains Interest from BYD, Google, AMD as AI Chip Demand Strains TSMC Capacity
Britain has almost 1 million young people not in work or education – here’s what evidence shows can change that
Locked up then locked out: how NZ’s bank rules make life for ex-prisoners even harder
AI is driving down the price of knowledge – universities have to rethink what they offer
Microsoft Taps AWS to Support GitHub Amid AI Coding Boom
How to support someone who is grieving: five research-backed strategies 



