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South Korean food giant Samyang Foods Co., Ltd. has announced the addition of a Tom Yum flavor to its Buldak Spicy Chicken Ramen series, targeting the U.S. market for its debut.
Samyang Food's Tom Yum is part of its Buldak Spicy Chicken Ramen series, and the plan is to introduce this to the American market later this year. The new instant noodle will feature the tom yum flavor, a traditional hot and sour soup originating in Central Thailand.
The Iconic Flavor of Tom Yum Combined with Buldak
The South Korean food manufacturer, the first instant ramen firm in the country, will export the international version of its Buldak noodle series. It is targeting several Asian countries and the United States, where many locals are coming to love Asian cuisines.
According to The Korea Herald, the new Buldak Tom Yum ramen blended Thai soup's well-known sweet, tangy, and sour flavor with Samyang's spicy chicken noodles. The instant noodle also has cilantro and lemongrass to complete the popular taste of tom yum.
Buldak Export to Foreign Markets to Cater to International Customers
It was noted that Samyang's Buldak noodles already succeeded overseas but still wants to expand further. It aims to cater to U.S. customers and offer its products to other global customers.
Moreover, the company has already established its office there and operates as Samyang America. The establishment of this unit is helping the food manufacturer gain more customers and boost its market presence overseas.
"Starting with the U.S., we are also considering the launch of a new tom yum flavor in Asia," an official at Samyang Foods stated. "We will continuously tap into the overseas market with a unique localization strategy."
Korea Joongang Daily quoted other company officials saying, "Buldak Ramen Tom Yum has been developed targeting the Asian population in the country and those who appreciate Asian cuisine."
Finally, the new Buldak Tom Yum flavor is expected to be released sometime in December or January 2024.
Photo by: Diego Lozano/Unsplash
