Smarter App Promotion with a Link Building Strategy

As of the third quarter of 2019, the two largest app stores (Google Play and Apple App Store) had about 4.3 million apps between them. This is a staggering amount – any addition to it is a drop in the ocean. Unless you think your promotion strategy through extremely carefully, even if your app is a work of genius, this ocean will swallow it up without noticing. As the average cost of creating an app ranges from $15,000 to $50,000, you should start thinking about your SEO and ASO (app store optimization) long before you launch it.

1.Establish a link profile from the pages you control

Links from the websites and pages under your direct control will form the foundation for your link profile. These include, naturally, your website and dedicated landing page for the app and your social media accounts. Link from as many of them as possible – although most of these links will be no-follow, it is normal – you should have at least some of them to make your link profile look more natural.

2.Guest posting

This is one of the most efficient promotional strategies both for SEO and for increasing general awareness of your app and your brand in general. However, it may require a bit more effort than other approaches: you have to write high-quality content and pitch your posts individually to each host blog (you can find an excellent guide on this topic on luckyposting.com). However, there is no better way to establish a reputation in your niche and attract targeted traffic. So partner with other resources or apps in your sector, choose high-authority blogs and start writing posts for them consistently, linking them either to your website or to the app itself. Potential topics are numerous: you can tell about the process of app creation, share some interesting data about it or suggest growth hacks to those creating apps in the same sector.

3.Work with general and specialized media

Prepare a press release and send it to media, paying additional attention to the ones that may be particularly interested in your app. If the press release is any good, some of them will publish it, and some may even add a link to your app. It is not guaranteed, but you should at least try.

4.Create and share an infographic

People love infographics, and a really good one has all the chances of going viral. Create an infographic covering a topic related to your app and add a link to your app or website. This way, every time people share your infographic, you will get a new link.

5.Register with startup directories

Startup directories are an excellent way to obtain quality links from high-authority websites without applying a lot of effort. These resources exist for this sole purpose, so make sure you use at least a few for your link profile.

Promoting an app can be a challenging task, especially in today's competitive market, but with the right tools and strategies, it is more than doable!

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.