Smithfield Brings Legendary Quality and Flavor to the Freezer Aisle With Six New Products

SMITHFIELD, Va., Feb. 27, 2017 -- This year, Smithfield is taking a bite out of the frozen category, expanding its product offerings with the launch of six new items. These new lines of Smithfield Fully Cooked Breakfast Sandwiches and Smithfield Fully Cooked Breakfast Sausage bring the legendary quality and flavor of Smithfield to the freezer aisle. The newly launched products satisfy consumers’ needs for easy, yet delicious, breakfast solutions around the clock.

“As a nationwide leader in the breakfast category¹, we at Smithfield are excited to build upon the equity of our bacon and ham products and bring the traditional taste of Smithfield right to the freezer aisle,” said Mike Merritt, senior director of brand marketing for Smithfield. “Now, with the launch of our new fully cooked sandwiches and sausage we’re excited to offer convenient, on-the-go options for consumers looking to enjoy an easy breakfast any time of day.”

The new offerings include:

• Smithfield Fully Cooked Breakfast Sandwiches: With almost one-third of households purchasing breakfast sandwiches², there’s no denying the appreciation for this breakfast-time staple. Smithfield’s new Southern-style biscuits outperformed leading brands on all attributes in a blind consumer taste test³, and for a good reason. These fully cooked and microwaveable sandwiches are available in Hometown Original Sausage, Maple Sausage, and Chicken varieties, and each biscuit is made with real buttermilk for a down-home, made-from-scratch taste. Each package contains four individually wrapped sandwiches for added convenience. (12 oz., $4.99)
   
• Smithfield Fully Cooked Breakfast Sausage: As the number-two bacon brand¹, it’s only natural that Smithfield is extending its offerings to include premium breakfast sausage. These new easy-to-prepare, fully cooked sausage links and patties are made with all natural, premium quality pork and are free from MSG, artificial ingredients, and preservatives. Sold in convenient, re-sealable packaging and available in Maple Patties, as well as Hometown Original Links and Patties, this new breakfast staple is microwavable and ready to serve in seconds. (24oz., $4.99)

Visit your grocer’s freezer aisle for the all-new Smithfield products. For more information, visit www.Smithfield.com.

About Smithfield
A leading provider of high-quality pork products, Smithfield was founded in 1936 in Smithfield, Virginia, establishing the town as the “Ham Capital of the World.” From hand-trimmed bacon and slow-smoked holiday hams to marinated tenderloins, Smithfield brings artistry, authenticity and a commitment to heritage, flavor, and handcrafted excellence to everything it produces. With a vast product portfolio including smoked meats, hams, bacon, sausage, ribs, and a wide variety of fresh pork cuts, the company services retail, foodservice, and deli channels across the United States and 30 countries abroad. All of Smithfield’s products meet the highest quality and safety standards in the industry. To learn more about how Flavor Hails from Smithfield, please visit www.Smithfield.com, www.Twitter.com/SmithfieldBrand, and www.Facebook.com/CookingWithSmithfield. Smithfield is a brand of Smithfield Foods.

About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield^®, Eckrich^®, Nathan's Famous^®, Farmland^®, Armour^®, John Morrell^®, Cook's^®, Kretschmar^®, Gwaltney^®, Curly's^®, Margherita^®, Carando^®, Healthy Ones^®, Krakus^®, Morliny^®, and Berlinki^®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.

Media Contacts:

Hunter PR for Smithfield
Michael Bernardini
[email protected] 
(212) 679-6600