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Sony Group Corp. will spend about ¥2 trillion in the next three years to multiply sixfold its number of users globally from 160 million to one billion, according to Sony Group Chairman and CEO Kenichiro Yoshida.
The company's key growth areas are in entertainment and technology, such as gaming and anime.
Sony is riding on the popularity of its PlayStation 5 game console and related software and the animated movie based on the popular “Demon Slayer” manga series. Yoshida noted that anime and gaming go together “quite well.”
Gaming accounts for its largest customer segment with about 100 million users, according to Yoshida. He explained that one way to reach a billion customers is to expand what they have while another is to create new communities of interest.
The pandemic has boosted Sony's sales as people spend more time playing games and using other forms of home entertainment services.
With its PlayStation 5 meeting robust demand since its November launch, Sony Group has set a second-year global sales target at 14.80 million units.
