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South Korean streetwear brand Nerdyhas opened its first brick-and-mortar store in Vietnam under a partnership with local distributor Maison Retail Management International (MRMI).
Housed at Vincom Dong Khoi, in downtown Ho Chi Minh City, the store has a modern and youthful design with street characteristics and with purple and yellow as its dominant colors.
The store offers a range of clothing and accessories, including sweaters, t-shirts, jeans, and bags.
Nerdy also has physical stores in South Korea and Japan, and an online store offering international shipping.
MRMI also represents international brands such as Coach, The Kooples, Ted Baker, Pedro, Puma, Charles & Keith, and Skechers.
According to Mai Son Pham, MRMI’s founder and CEO, their goal was to have 350 locations and more than $400 million in revenue by 2027.
