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South Korean general foods company Daesang is branching out in other countries into the Middle East, including Saudi Arabia and Israel, with popular food products such as halal-certified kimchi and tofu.
Daesang is exporting a total of 44 items to Qatar, including sauces, seaweeds, convenience foods, fresh food products.
It is selling its products in Qatar in 21 stores, including Carrefour, Lulu, and Spar, which are mainstream distribution channels in the country.
In 2009, Daesang became the first Korean firm to sell traditional Korean food in Qatar, offering Chungjungone sauce products at Lulu stores.
In Iraq, Daesang products are being distributed through Carrefour and Majidi Mall,
Daesang products recently launched in the Middle East include kimchi, tofu, rice cakes, and burdock root.
The Middle Eastern market has 4 billion consumers.
