Pershing Square Raises $5 Billion in Landmark U.S. IPO and Share Placement 
Lightelligence IPO Soars Over 400% in Hong Kong Debut Amid Rising AI Investment Demand 
TSMC Exits Arm Holdings with $231 Million Share Sale Amid Strategic Portfolio Shift 
Samsung Reports Record Profit as AI Boom Drives Memory Chip Demand 
Robinhood Q1 Earnings Miss Expectations, Stock Drops After Hours 
China’s Ultra-Cheap EV Boom: Why Electric Cars Cost Far Less Than in the U.S. 
Starbucks Raises 2026 Outlook as Turnaround Strategy Boosts Sales and Earnings 
Coles Group Q3 Sales Rise Driven by Supermarkets and E-Commerce Growth 
Standard Chartered Q1 Profit Hits Record on Wealth and Investment Banking Growth 
Qualcomm Stock Surges Despite Weak Guidance After Q2 2026 Earnings Beat 
Ford Q1 Earnings Beat Expectations, Stock Surges on Strong Guidance 
Meta Raises 2026 Capex Outlook Amid AI Spending Surge, Shares Drop After Earnings 
Air Liquide Q1 Revenue Misses Estimates Amid Currency and Energy Headwinds 
Alphabet Earnings Surge on AI Growth, Cloud Revenue, and Strong Search Performance 
Amazon Stock Dips Despite Record Earnings as AI Infrastructure Spending Surges 
T-Mobile Beats Q1 Earnings Expectations on Strong Postpaid Growth 
Starbucks has finally opened its very first store in Rome, five years after it entered the Italian market. The coffee chain inaugurated the outlet in the capital of Italy in collaboration with Percassi Retail, the exclusive licensee partner of Starbucks in the country.
The new Starbucks store is strategically located in the new Piazza Montecitorio, and it was set up there as part of the company’s strategy to further broaden its reach in the region. Furthermore, the aim of the expansion is to bring Starbucks’ kind of service and coffee experience to more Italian customers.
The new Starbucks store in Rome has two floors and covers a 200 square meter floor area. The place can accommodate at least 80 customers, and it is expected to generate 35 new jobs for the locals.
People can try out various specialties of the coffee chain, such as exclusive desserts and salads. Customers will also get to enjoy the brand’s newly-introduced beverage products, which are called the Oleato line.
By the end of this month, Starbucks is planning to open two more locations in Roma Termini Station. Once in operation, they will be generating 45 new jobs in the area. In any case, the store in Rome is the brand’s 25th outlet in Italy since its arrival in 2018, with a store in Milan.
“We are thrilled to open our first store in the center of Rome, with even more exciting plans to come for the capital. Tomorrow’s opening will be the first in a series of wonderful surprises for the city,” Percassi Retail’s chief executive officer, Matteo Morandi, said in a press release. “Lazio is a very important region for Starbucks, and we celebrated our first opening in the province of Caserta last month, reaffirming our long-term commitment to continued growth in Italy.”
Starbucks Itally’s general manager, Vincenzo Catrambone, also added, “Coffee culture is very deep-rooted in Rome, with espresso being the most popular beverage. Even in Starbucks stores in Italy, the most-bought drink is espresso, while younger generations love Starbucks cold beverages and iced coffee.”
Photo by: Starbucks Press Release
