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Starbucks, the world's leading coffeehouse chain, announces a stirring partnership with K-pop sensation BLACKPINK, designing a merchandise collection that pairs iconic Starbucks items with the band's black and pink aesthetic. Concurrently, the coffee giant is also releasing an exclusive Disney-themed tumbler range, only available at Disneyland and Walt Disney World.
Reports from industry insiders reveal that Starbucks Coffee Asia Pacific Ltd., the regional unit of Starbucks, plans to tap into BLACKPINK's strong and passionate fan base. By leveraging BLACKPINK's immense popularity, Starbucks hopes to expand its reach and attract more customers who admire the band.
Interestingly, this isn't the first time Starbucks and BLACKPINK have joined forces. Earlier this year, Starbucks Coffee Thailand Co. released an exclusive merchandise line in collaboration with BLACKPINK, causing a frenzy among Korean fans who resorted to overseas shipping services to get their hands on these limited-edition items.
Given BLACKPINK's global fan base and notable achievements, such as being the first Korean headliner at Coachella Festival and performing as the headliners at British Summer Time Hyde Park in London, it's clear that their influence knows no bounds.
As of today, Lisa from BLACKPINK reigns as the most followed K-pop artist on Instagram, boasting an impressive 95.4 million dedicated followers. Additionally, their official YouTube account has garnered a staggering 89.6 million subscribers.
Stay tuned as Starbucks Coffee Asia Pacific unveils further details about this highly anticipated collaboration with BLACKPINK, promising an exciting new merchandise collection that fans won't want to miss.
Additionally, there are specially designed tumblers for Disneyland and Walt Disney World. Embark on a magical journey as you sip your favorite beverage with these enchanting Starbucks creations.
Starbucks is partnering with shopDisney to create a captivating collection of themed tumblers and water bottles exclusively available at Disneyland and Walt Disney World resorts. The assortment features a variety of vibrant colors representing iconic parks, such as Disneyland (purple), Disney California Adventure (brown), Magic Kingdom (blue), EPCOT (grey), Hollywood Studios (pink), and Animal Kingdom (green).
Photo: Burak Güler/Unsplash
