Lenovo Revenue Surges 43% as AI Demand Drives Record First-Quarter Growth 
China Automakers Accelerate Global Expansion as Domestic Car Sales Slump 
CBA Posts Record A$10.98B Profit Despite Cautious Outlook 
ANZ Home Loan Applications Drop 12% After Australia Property Tax Changes 
Austal Shares Surge 16% as Hanwha Offers Up to $1.2 Billion for U.S. Shipbuilding Business 
Apple Develops China-Specific AI Model With Alibaba as Apple Intelligence Launch Nears 
Antofagasta Shares Drop 5% as Miner Cuts 2026 Copper Production Forecast 
SMIC Shares Rally as Q2 Profit Surges 262% on Strong Chip Demand 
Bernstein Picks BYD and Xiaomi as Top China EV Stocks Despite Weaker Demand 
Super Micro Stock Jumps 19% as AI Server Demand Drives Strong 2027 Outlook 
Paramount Weighs CNN Sale as $110B Warner Bros. Discovery Deal Faces Antitrust Fight 
Aviva First-Half Operating Profit Jumps 24% as Direct Line Deal Boosts Growth 
Bank of America to Buy Up to 49.9% Stake in Jio Credit for $1.92 Billion 
Cisco Forecasts Strong Fiscal 2027 Growth as AI Networking Demand Surges 
Samsung, SK Hynix Shares Surge on Report of Potential Temasek Investment 
Australia’s Corporate Leaders Face Parliament Over KPMG Client Data Scandal 
Sanrio Shares Plunge as Q1 Profit Miss Overshadows Strong Sales 
Add as a preferred source on Google
Starbucks is offering more choices of drinks to customers as it announces the launch of its Cold & Crafted brew line. The coffee chain created something that can be more trendy than its Frappuccinos in a bottle and will initially release three flavors.
The brews price and available new taste
This may be considered as a follow-up to Starbucks’ bottled Frapps, but this one offers a different kind of goodness in coffee drinks. As per CNN Business, the company unveiled its Cold & Crafted drinks on Wednesday, March 10.
These premium coffee drinks made with cold brew are now available in all Starbucks U.S. retail stores nationwide. Customers can choose from three great new flavors: Coffee Sweetened Black, Coffee with a Splash of Milk & Mocha, and Coffee with a Splash of Milk & Vanilla.
Each one is sold in a 325 ml. bottle and priced at less than $3. The new drinks only have 90 calories per bottle.
“The team’s primary focus was to develop lightly sweetened coffee beverages, below 100 calories, without compromising the taste profile,” Starbucks R&D team’s senior product developer, Manpreet Cheema, said in a statement. “Choosing the best roast profiles and brewing method was key to delivering on a smooth, refreshing sip, and we did months of tastings and consumer tests to make sure we got it just right.”
How the Cold & Crafted line was developed
In any case, Starbucks said that Cold & Crafted was created with key insight in mind, and this is the fact that most people haven’t tried ready-to-drink coffee yet. This discovery was found after the company’s own research.
Rebekah Lyle, the general manager of Starbucks ’ North American development, explained that the company discovered that some people don’t buy bottled coffee as they think they are high in sugar and calories.
"When we look at the proportion of consumers that are buying other beverages versus buying ready-to-drink coffee, it certainly leaves a lot of room to think about: What are other needs that aren't being fulfilled within the category today?" she said. With the realization, they formulated a brew that will not make customers hesitate to buy the bottled coffee anymore.
Starbucks is already considered the leader in the ready-to-drink bottled coffee market. With the Cold & Crafted line, the company is expecting a further boost not just in sales but popularity as well.
