Starbucks is offering something new to its customers, and it is a line of energy drinks. The coffee chain has apparently entered the energy drink trend, which is a first for any coffeehouse company.
The Starbucks Baya Energy is coming this week and it will be at Starbucks stores in the United States starting March 1. This is the brand’s latest addition to its ready-to-drink beverage lineup and it will offer new fresh flavors.
According to CNN Business, customers and fans can also purchase the new Starbucks Baya Energy online and grocery stores nationwide aside from the in-store purchase. People can choose from three available flavors and these are raspberry lime, pineapple passionfruit, and mango guava.
Each can of the Starbucks energy drink contains 160 mg of caffeine and has 90 calories. The suggested retail price for a 12-ounce can is $2.89.
The new Starbucks drink does not contain coffee as well and the company stated that the beverage is crafted from caffeine that is naturally present in coffee fruit. It also has vitamin C to offer antioxidant benefits.
“We are thrilled to introduce Starbucks BAYA Energy to our customers, providing them with a refreshing, fruit-flavored boost of feel-good energy, in a way only Starbucks can deliver,” Starbucks vice president, channel development Americas, Chanda Beppu, said in a press release. “Over the years, we have continued to identify new and exciting ways to expand our ready-to-drink portfolio and saw an opportunity to complement our existing coffee beverage lineup with Starbucks BAYA Energy, the brand’s first beverage to launch in the energy category.”
She added that this new offering from the company, which is the Starbucks Baya Energy, is one way the brand can break into a new market. Beppu went on to say that they are always listening to customers so they can create what they want.
Finally, Starbucks is also keeping an eye on the trends to know what to make next and they have observed that there was an increase in the energy drink consumption thus they created the Baya Energy drinks.


US Stock Futures Rise as S&P 500 and Nasdaq Hit Record Highs Amid Earnings Optimism and Iran Tensions
Lightelligence IPO Soars Over 400% in Hong Kong Debut Amid Rising AI Investment Demand
Asian Stocks Slip as Oil Prices Surge and Fed Signals Inflation Risks
Microsoft Azure Growth Forecast Beats Expectations Amid Rising AI Competition
WTI Crude Oil Prices Rise Amid Iran Conflict Uncertainty
Meta Raises 2026 Capex Outlook Amid AI Spending Surge, Shares Drop After Earnings
Australia Targets Meta, Google, and TikTok With New News Payment Tax Proposal
AstraZeneca Q1 2026 Earnings Surge on Strong Oncology and Rare Disease Drug Sales
Seagate Stock Surges After Strong Q3 Earnings Beat and Bullish Outlook
Pershing Square Raises $5 Billion in Landmark U.S. IPO and Share Placement
Oil Prices Surge Near $120 as U.S.-Iran Tensions Threaten Global Supply
Coles Group Q3 Sales Rise Driven by Supermarkets and E-Commerce Growth
Dollar Holds Near Two-Week High as Fed Hawkish Shift Lifts Yields, Yen Near Intervention Zone
AI Stocks Rally in Asia as Oil Surge and Hawkish Central Banks Shake Global Markets
Iran-U.S. Conflict Escalation Threatens Global Oil Supply and Economic Stability
Ford Q1 Earnings Beat Expectations, Stock Surges on Strong Guidance 



