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Starbucks to introduce energy drink line
Starbucks is offering something new to its customers, and it is a line of energy drinks. The coffee chain has apparently entered the energy drink trend, which is a first for any coffeehouse company.
The Starbucks Baya Energy is coming this week and it will be at Starbucks stores in the United States starting March 1. This is the brand’s latest addition to its ready-to-drink beverage lineup and it will offer new fresh flavors.
According to CNN Business, customers and fans can also purchase the new Starbucks Baya Energy online and grocery stores nationwide aside from the in-store purchase. People can choose from three available flavors and these are raspberry lime, pineapple passionfruit, and mango guava.
Each can of the Starbucks energy drink contains 160 mg of caffeine and has 90 calories. The suggested retail price for a 12-ounce can is $2.89.
The new Starbucks drink does not contain coffee as well and the company stated that the beverage is crafted from caffeine that is naturally present in coffee fruit. It also has vitamin C to offer antioxidant benefits.
“We are thrilled to introduce Starbucks BAYA Energy to our customers, providing them with a refreshing, fruit-flavored boost of feel-good energy, in a way only Starbucks can deliver,” Starbucks vice president, channel development Americas, Chanda Beppu, said in a press release. “Over the years, we have continued to identify new and exciting ways to expand our ready-to-drink portfolio and saw an opportunity to complement our existing coffee beverage lineup with Starbucks BAYA Energy, the brand’s first beverage to launch in the energy category.”
She added that this new offering from the company, which is the Starbucks Baya Energy, is one way the brand can break into a new market. Beppu went on to say that they are always listening to customers so they can create what they want.
Finally, Starbucks is also keeping an eye on the trends to know what to make next and they have observed that there was an increase in the energy drink consumption thus they created the Baya Energy drinks.