Taco Bell Relaunches Nacho Fries Lover’s Pass and Introduces Jalapeño Ranch Flavor

Taco Bell celebrates the return of the Nacho Fries Lover's Pass, offering Rewards Members 30 days of daily access to Nacho Fries. A new Jalapeño Ranch flavor will debut on July 18, featuring seasoned fries topped with a creamy, tangy sauce.

Secure the Nacho Fries Lover's Pass for Daily Fries Access and Exclusive Deals via Taco Bell App

This incredible value allows rewards Members to indulge in their passion for Nacho Fries daily for a month. Secure your Nacho Fries Lover's Pass exclusively through the Taco Bell app from July 9 to July 15.

The Taco Lover's Pass was the first Lover's Pass program introduced nationwide in January 2022. Rewards Members could redeem one of seven iconic Taco Bell tacos per day for 30 days. In November 2023, the Nacho Fries Lover's Pass, a product specifically designed for fries enthusiasts, was introduced, marking the return of the thrilling sequel.

The Nacho Fries Lover's pass will be available again on July 9, providing Rewards Members passionate about Nacho Fries with the unique opportunity to celebrate the season every day for a mere $10 in-app. Taco Bell believes that the fries, a fan preference, should be savored beyond the allotted calendar day to discover exceptional value and deals. One of the numerous ways Taco Bell provides its most devoted supporters exclusive access to the brand is by issuing Lover's Passes exclusively to Rewards Members.

“The inaugural Nacho Fries Lover’s Pass subscribers’ unwavering adoration for more Nacho Fries and more value meant it was time for the Nacho Fries Lover’s Pass to make its much-anticipated comeback,” said Dane Mathews, Chief Digital Officer at Taco Bell. "Our Rewards Members drive us to push the boundaries of customer experience with digital innovations that effortlessly allow fans to enjoy more of the Taco Bell favorites they crave, all for an accessible price.”

Taco Bell will offer an exceptional Tuesday Drop for the first 100 Fire! Tier Rewards Members who claim it on July 9 at 2 p.m. PST, in advance of National Fry Day on July 12. The sign-up process will take place on the Tuesday Drops page of the Taco Bell app. The first 100 Fire! Tier Rewards Members (who achieved Fire Tier status before July 1 at 11:59 p.m. PST) will receive a coupon code in their app inbox and a text notification to redeem a complimentary pass.

Taco Bell Introduces Jalapeño Ranch Nacho Fries on July 18, Enhancing Nacho Fries Season

In addition to the Nacho Fries Lover's Pass, Taco Bell will introduce the Jalapeño Ranch Nacho Fries on July 18 for $4.49***, brimming with flavor, further enhancing the Nacho Fries season. According to PotatoPro, Taco Bell's Jalapeño Ranch Nacho Fries are characterized by their iconic, crisp fries seasoned with bold Mexican seasonings and topped with a tangy and creamy Jalapeño Ranch sauce. Made with buttermilk, sour cream, garlic, red jalapeño, pasilla peppers, parsley, and seasonings, this delectable sauce imparts a subtle heat to the cherished menu item. The fries are enriched by a piquant pico de gallo and can be personalized with your preferred protein, either seasoned beef or black beans.

In April this year, Nacho Fries returned concurrently with the Secret Aardvark Nacho Fries' limited-time availability. This is the longest Nacho Fries run for Taco Bell, with the most recent edition of Jalapeño Ranch Nacho Fries. Fans will have an increased opportunity to acquire their preferred fries, featuring additional flavor innovations while supplies last. Be prepared to savor the new Jalapeño Ranch Nacho Fries commencing July 18 by downloading the Taco Bell app and joining Rewards. The Nacho Fries Lover's Pass will be unlocked on July 9.

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