The Bundesliga champions aim to create personalized digital experiences in managing relationships with supporters globally to secure their long-term loyalty.
While Unilever is keen to embrace these new virtual worlds, it wants to mitigate the risks and concerns around web3 and the metaverse.
Starbucks CEO Howard Schultz revealed that they have been working on a very exciting new digital initiative that builds on our existing industry-leading digital platform in innovative ways.
Technology-enabled abuse: how 'safety by design' can reduce stalking and domestic violence
Mobile phones and online technologies are frequently used by perpetrators of domestic and family violence to coerce, control and restrict the freedoms of victims and survivors.
In Australia, there are two leading agencies working to reduce this kind of technology-enabled abuse: WESNET and the eSafety Commissioner. Both provide training for advocates and practitioners, as well as resources for victims and survivors. WESNET also provides replacement phones.
Their work – and the “safety work” of people experiencing violence – is made more difficult by tech products and services that treat user safety as an afterthought. Platforms and the tech industry can do a lot to reduce harm by building in user safety from the earliest stages of product design.
At present, major tech companies often design and manage devices and digital media without considering user vulnerabilities.
Until 2020, Google allowed spyware and stalkerware – software designed to be covertly installed on a phone to monitor and record photos, videos, texts, calls and other information – to be freely advertised on its platform. It banned the ads amidst mounting evidence that this kind of software is used to enact intimate partner violence.
In April 2021 Apple released coin-sized tiles called AirTags intended to help people keep track of belongings via Bluetooth signals. After they were criticised as presenting a serious security risk by enabling stalking of intimate partners, Apple updated the devices to make them beep at random intervals if they were away from the owner’s phone.
Apple’s AirTags had safety features added after release following criticism. Jack Skeens / Shutterstock
Facebook’s new smart glasses have also sparked privacy concerns, like Snapchat’s Spectacles and Google Glass before them. The glasses contain cameras and microphones that enable (potentially covert) recording.
Facebook did consult groups such as the US National Network to End Domestic Violence in an effort to “innovate responsibly”, though there are still concerns about how the glasses might be used.
Recognising user realities and threat
Traditional ideas of cybersecurity are focused on “stranger threats”. However, to reduce and combat digital domestic and family violence we need an “intimate threat” model.
Partners and family can compel others to provide access to devices. They may be linked to online accounts or able to guess passwords, based on their intimate knowledge of the owner.
In this context, technologies that enable surveillance and recording can be used to constrain and threaten victims and survivors in alarming ways, in everyday life.
Understanding and seeking to alleviate risk posed by abusers requires platforms and industry to think proactively about how technologies may be co-opted or weaponised.
Safety by Design
The eSafety Commissioner’s Safety by Design initiative aims to make user safety a priority in the design, development and deployment of online products and services. The initiative revolves around three basic principles.
The first is that service providers are responsible for making user safety the number one priority. This means platforms and other companies work to anticipate how their products may facilitate, increase or encourage harm. In this way the burden of safety will not fall solely on the user.
The second is that users should have power and autonomy to make decisions in their own best interest. Platforms and services should engage in meaningful consultation with users, including diverse and at-risk groups, to ensure their features and functions are accessible and helpful to all.
‘Safety by design’ makes user safety the top priority in the design of new products and services. Shutterstock
The third principle is transparency and accountability about operations and published safety objectives is essential. This also helps users to address safety concerns.
There is growing support for these principles among tech companies. Last year IBM published its own guide to “coercive control resistant design”.
Effective approaches must also acknowledge how intersecting or overlapping forms of structural or systemic oppression shape an individual’s experience of technology and can deepen social inequalities.
To realise the goals of safety by design or coercive control resistant design, we will need to review not only the policies but also the actual practices of platforms and industry, as they emerge.
How tech can improve
eSafety has produced Safety by Design assessment tools to improve and innovate based on good practice and evidence-informed resources and templates.
Platforms and industry have a key role to play in addressing the impacts of domestic and family violence through design. They can and should do more in this space.