Tencent Holdings Ltd (HK:0700) received multiple price target upgrades after reporting strong Q1 earnings that exceeded analyst expectations, fueled by artificial intelligence advancements in its advertising and gaming businesses. Bernstein raised its target to HK$660 from HK$640 while maintaining an Outperform rating. Mizuho also increased its target slightly to HK$550 from HK$545, keeping a Neutral stance.
Tencent posted Q1 revenue of 180 billion yuan ($24.98 billion), with operating profit reaching 69.3 billion yuan. The company’s revenue grew 13% year-over-year, driven by robust performance in core segments, especially as AI played a key role in enhancing in-game experiences and boosting targeted advertising.
Gaming revenue in China surged 24%, significantly surpassing the 17% growth forecast. Advertising revenue also beat estimates, rising 20% versus the expected 17%. Analysts highlighted that Tencent’s integration of AI into its products, particularly WeChat search and content platforms, is leading to higher user engagement and better monetization.
Bernstein praised the earnings as a “top-to-bottom” beat and noted the management’s long-term focus on AI-driven growth over short-term performance. The firm also suggested that the market still undervalues Tencent’s growth potential, especially with its strategic deployment of AI technologies.
Mizuho echoed optimism regarding increased user interaction through enhanced AI features but remained cautious with a Neutral rating. Despite only a moderate uptick in capital expenditure, Tencent appears to be leveraging AI efficiently to drive performance.
With improving consumer sentiment in China and a growing focus on innovation, Tencent is positioned for continued growth. Analysts expect further upside as AI becomes more deeply integrated across its ecosystem. The positive sentiment from major brokerages underscores confidence in Tencent’s ability to sustain momentum through 2024 and beyond.


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