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Tesla has introduced a more affordable version of its popular Model Y SUV, cutting the starting price to $39,990, a $5,000 reduction from the previous entry-level price of $44,990. The launch of this new Model Y Standard Rear-Wheel Drive (RWD) comes shortly after the expiration of the $7,500 U.S. electric vehicle (EV) tax credit, which effectively raised prices for buyers at the end of last month.
According to Tesla’s official website, the new Standard RWD Model Y offers an EPA-estimated range of 321 miles—a strong figure for an entry-level electric SUV. The model balances affordability and performance while maintaining Tesla’s signature minimalist design and advanced EV engineering.
To lower the overall cost, Tesla made a few modifications compared to its higher-end variants. The interior features a mix of textile decor and dual-tone vegan leather seats, creating a simple yet modern look. Unlike the pricier versions with a panoramic glass roof, the Standard Model Y includes a closed glass roof. Other adjustments include a manual-adjust steering wheel, manual-folding mirrors, and LED headlights with auto high beams, which replace some of the power or premium features found in higher trims.
Over the weekend, Tesla built hype for its October 7 (“10/7”) announcement by sharing two teaser videos on X (formerly Twitter). One clip showed headlights piercing through darkness, while another displayed a spinning wheel—hinting at the Model Y’s reveal.
This strategic pricing move aligns with Tesla’s effort to boost sales and maintain competitiveness as EV tax incentives fluctuate. The Model Y’s lower entry price could attract new buyers seeking a balance between range, performance, and affordability, helping Tesla strengthen its position in the growing electric SUV market.
