The Big Book of Digital Marketing, Vol. II Provides an All-Inclusive Marketing Resource for an Evolving Landscape

NEW YORK, Feb. 04, 2016 -- IgnitionOne, global leaders in proprietary engagement scoring and integrated marketing and advertising solutions, and Netmining, leading providers of programmatic data-driven targeting solutions, have released the “Big Book of Digital Marketing, Volume II” – a compilation of thought leadership from across the organizations’ global teams. The first edition of this all-inclusive resource was published in 2015, and can be found here. The second volume provides marketers with the latest shifts, trends and fundamentals in the marketing landscape for 2016. 

Key areas addressed in the book include:

Moment-based marketing: Understand how to increase conversions and decrease pain points like shopping cart abandonment throughout the cross-channel customer journey. 
Website and audience personalization: Learn how engagement scoring and other tactics can help marketers deliver personalized experiences that get results.
Data management strategy: Know the who, what, where, when and why of DMP management, from the questions that need to be asked within departments to how marketers can make the most out of their data with ‘quick win’ solutions. 
Real world case studies: See how DMPs, engagement scoring and more helped real-life customers achieve their marketing goals in automotive, retail and other verticals.
Shifts in the marketing landscape: Stay up-to-date on the latest industry changes and trends, along with top tier strategies and advice on how to react and adjust strategy to take advantage of new lines of thinking.

The Big Book of Digital Marketing is available as a free download here.

About IgnitionOne
IgnitionOne simplifies life for marketers, providing deeper insights and robust targeting of individuals through the use of proprietary engagement scoring and integrated marketing and advertising solutions. The IgnitionOne DMS is full-featured digital marketing hub which significantly improves performance across all devices and channels. IgnitionOne allows marketers to better understand their customers and activate personalized 1:1 messaging across search, display, social, mobile, email, and website personalization. With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world. IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $60 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.

For more information, please visit http://www.ignitionone.com, follow the company on Twitter @ignitionone or visit the blog at http://www.ignitionone.com/blog.

About Netmining
Netmining is a leading provider of programmatic data-driven targeting solutions designed to help marketers understand and reach their audiences online. Our Audience Scoring Engine combines various data sources into real-time customer intelligence that yields high-performing and highly-relevant digital advertising, targeted to your customer. With the challenge of fragmented consumer media habits, Netmining’s cross-device targeting and attribution allows marketers to find their high-value consumers wherever they are across all screens of engagement. For more information, please visit http://www.netmining.com or follow us on Twitter @netmining.

Netmining.

Know Your Audience.

Contact:
Patti Renner
IgnitionOne
(330) 922-0855 ext. 160
[email protected]