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SAN FRANCISCO, May 11, 2017 -- Zignal Labs today announced that Mike Shanahan, celebrated former NFL coach, will headline the company’s upcoming Summit 2017 conference, “From Chaos to Control: Make Media Intelligence Central to Your Business.”
Shanahan will discuss the importance of using data to make strategic decisions that generate value for organizations.
“Mike Shanahan is a legend, an award-winning NFL coach who led the Broncos to back-to-back Super Bowl victories,” said Josh Ginsberg, CEO and Co-founder of Zignal Labs. “As a highly successful leader, his perspective on using data, not just gut instinct, to drive strategy, decisions and, ultimately, results will be an exciting addition to Summit 2017.”
In addition to Shanahan, leaders from top brands and agencies such as Accenture, Airbnb, Citrix, IBM, NVIDIA, Uber, Brunswick Group, FleishmanHillard, Hill+Knowlton Strategies, Ketchum Public Relations and The Jeff Eller Group will share how they use data-driven media and social intelligence to mitigate risk to their business and brand, understand changing consumer demands, and streamline crisis response.
Zignal Labs Summit 2017 will include discussions on:
- Ways corporate communications professionals can use data science to cut through the noise and deliver the analyses and recommendations valued by C-suite leaders.
- How media intelligence can support data-driven decision making for crisis response, influencer identification, determining competitive share of
voice and strategic planning. - Centralizing communications and social intelligence infrastructure in a “Mission Control” model, an emerging - and likely enduring - trend in
large enterprise companies. - Future trends including artificial intelligence and machine learning and how these innovations will improve collaboration and decision
making, and even predict the next crisis or opportunity.
Zignal Summit 2017 will take place on May 18, 2017, in San Francisco. The one-day, invitation-only gathering for communications and marketing executives focuses on using media and social intelligence to build bulletproof brands and effectively drive business transformation. Learn more about Summit speakers, workshops, and or request an invitation at: www.zignallabs.com/summit
About Zignal Labs
Zignal Labs turns media intelligence into a strategic asset for the world’s largest brands and enterprises. By analyzing the full media spectrum in realtime, Zignal’s centralized platform empowers corporate communications, marketing and executive teams to understand trends, pinpoint issues and make informed decisions. Headquartered in San Francisco with offices throughout the country, Zignal serves customers around the world including Airbnb, IBM, Citrix, PepsiCo, Speaker of the House Paul Ryan, The Sacramento Kings, Brunswick Group and FleishmanHillard. To learn more, visit: www.zignallabs.com.
Media Contact Zignal Labs Leslie Hobbs [email protected] 628-333-4806
