Tiger Woods Nike Partnership Ends, Signs With TaylorMade for Apparel and Footwear Deal

Tiger Woods and Nike ended their long-term 27-year partnership last month. After parting ways, the 48-year-old American professional golfer announced the launch of his “Sun Day Red” label through a deal with TaylorMade Golf, an equipment manufacturing firm based in Carlsbad, California.

Wood’s New Product Label

Tiger Woods and TaylorMade Golf agreed to collaborate on new footwear and sports apparel products. According to CNBC, the Sun Day Red brand will be officially launched in May, and initially, the products will only be available online.

The pro golfer said that he has chosen to name his brand “Sun Day Red” as a homage to the fact that he always wore red on Sundays. He added that the products also feature a tiger logo, which is a tribute to the 15 majors he has worn throughout his career as a golfer.

Online Marketplace for the New Brand

CNN Business reported that the Sun Day Red website is already up, although it is not yet open for sales. On the landing page, all visitors can see at this time is a teaser that reads, “Coming May 01.”

The brand has plans to expand its product lineup to include items like footwear for women and children. Woods and TaylorMade confirmed their cooperation on Monday, Feb. 12. The announcement comes ahead of the PGA Tour’s Genesis Invitational, also mentioned during the press event in Palisades, California.

“Life changes and this is an important transition and I wanted to have a brand that I was proud of going forward,” Woods stated. “It is the right time.”

Meanwhile, Tiger Woods and TaylorMade’s partnership is not new; they have been collaborating since 2017. In their early agreements, they signed contracts for equipment deals where Woods used TaylorMade’s irons, wedges, driver, and fairway woods.

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