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Twitter Inc. welcomes Joe Benarroch, ex-NBCUniversal executive, in a yet-to-be-disclosed business operations role this Monday, June 5. This strategic move arrives amidst a wave of executive departures, signaling a critical period for the social media giant's restructuring under new CEO, Linda Yaccarino.
As per Reuters, Benarroch sent an email and confirmed his move to Twitter. He told the publication that he is looking forward to working with a team at Elon Musk’s company so they can build Twitter 2.0 together.
Twitter’s newly-appointed chief executive officer, Linda Yaccarino, also welcomed Benarroch to the company via social media post. Then again, it is not clear what role he is taking since the CEO did not say anything about it as well. "Welcome to the flock, @benarroch_joe! From one bird to the next," CEO Yacarrino simply tweeted.
Benarroch previously worked at Comcast Corp's NBCUniversal, and while in the company, he was in charge of communication strategy at its Advertising and Partnerships unit. Even at that time, he has been reporting to Yaccarino, who was the chief of the said ad division before moving to Twitter.
In any case, it was said that Benarroch’s appointment comes at a time when the company is experiencing a string of departures as a number of its executives made the decision to leave. The exits add to the challenges which the newly-appointed CEO has to deal with.
Some of the Twitter executives that have left last week include Ella Irwin, who is the head of trust and safety and A.J. Brown, the head of brand safety and ad quality. Now, the recruitment of Benarroch was first reported on Sunday.
Finally, The Wall Street Journal reported that it was Linda Yaccarino herself who hired Joe Benarroch as he has been her trusted adviser when they were still working at NBCUniversal, where the latter served as executive vice president of communications, global advertising and partnerships.
Photo by: Joshua Hoehne/Unsplash
