Twitter relaunches Twitter Blue service at higher price

Twitter is finally relaunching its paid subscription service called Twitter Blue. Based on the reports, it will be available again starting Monday, Dec. 12.

However, as Twitter Blue returns, Apple users will have to pay $3 more for the service. It was noted that the price increase for iPhone app users comes after the social media platform’s new owner, Elon Musk, complained about the fees at Apple’s App Store.

According to Reuters, the relaunch of Twitter Blue will offer subscribers an improved version. The resumption of this subscription service allows users to obtain the blue check mark on their profile by paying fees was first announced on the platform last weekend.

Moreover, the company said that subscribers will now be able to edit their tweets as well. They can also upload 1080p videos while also getting the blue checkmark account verification symbol. Subscribers must pay $8 per month for this service, but as mentioned earlier, the rates are higher for Apple users as they need to pay $11 per month for the same perks.

It was noted that Twitter failed to give a reason as to why it is charging $3 more to Apple web users. Observers in the media industry stated that while there is no explanation coming from the company, it is possible that Musk’s social media company is looking for ways to make up for the fees being charged in the App Store.

At any rate, Twitter Blue was initially introduced in early November this year, but fake accounts started to grow on the site; thus, it was suspended. The company scheduled a relaunch on Nov. 29, but this was cancelled as well. Now, it is back this week with new features and other offers.

Business Insider reported that the updated Twitter Blue would allow the blue check verification icon for paid users. Aside from this, the company also launched the color-coded checkmark system where users will be given a corresponding checkmark on their profile depending on their verification status - blue is for paid users, grey for verified public figures and government accounts, and gold for businesses.

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