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Twitter announced it may debut its new verification plans soon. Based on the account type, Elon Musk said they would roll out the blue, gold, and gray badges for platform users.
The Twitter chief executive officer said the launch date is still tentative but did not mention any specific day. He revealed this new plan while the social media platform he recently acquired is undergoing heavy changes.
The billionaire explained that these new colored verification badges would differentiate the accounts to avoid confusion and prevent fake accounts. The Twitter chief confirmed late last week that they are rolling out three kinds of verification and explained that gold check marks would be assigned for verified companies while the gray check is for government groups.
The original blue check badge will be for individuals, celebrities, and others. The 51-year-old Tesla and SpaceX founder further shared that Twitter will manually authenticate all verified accounts before the check mark is added to the user’s profile.
“Gold check for companies, grey check for government, blue for individuals (celebrity or not), and all verified accounts will be manually authenticated before check activates,” he tweeted.
The Twitter Blue plan that allowed users to have the blue check by paying monthly fees has been suspended until the company figures out how to implement it. The halting of the plan was due to rising criticisms as it paved the way for entities to launch fake accounts and spread of misinformation.
In response to the backlash, Musk delayed the official launch of Twitter Blue to Nov. 29. However, it appeared that he is delaying it once more, and the activation has been moved to Dec. 2, as per reports.
Meanwhile, USA Today reported that half of Twitter's top 100 advertisers are leaving, and at the moment, they have stopped spending on ads on the platform since Elon Musk bought the company in October. It was said that 50 brands have spent almost $2 billion in Twitter ads since 2020 and over $750 million this year, but with Musk’s takeover, they are slowing down and could completely leave due to controversies and new regulations.
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