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The Ultimate Fighting Championship (UFC) has signed a new licensing partnership with e-commerce giant Amazon, covering officially licensed UFC apparel and accessory products.
The agreement will see the UFC collaborate with Amazon Merch on Demand, the online retailer’s print-on-demand service, to launch a new range of merchandise, featuring a host of original designs.
The partnership builds on the UFC’s agreement with Amazon-owned Zappos, which became the organization’s exclusive wholesale manufacturer and distributor of licensed apparel and accessories in the US in 2021.
Tracey Bleczinski, senior vice president of UFC global consumer products, said they're thrilled to enhance their fan gear with a broad array of new products with original designs for UFC fans
