Dublin, July 12, 2017 -- The "Meat & Poultry: U.S. Retail Market Trends & Opportunities" report has been added to Research and Markets' offering.
The report projects retail sales for meat, poultry, and meat substitutes will approach $100 billion in 2021
This report looks at the current and forecasted U.S. retail market for meat and poultry products, including fresh, frozen, and processed products, as well as meat substitutes. The discussion includes key trends driving consumer purchases within this food category, including demand for locally sourced, natural, and/or organic products. Value-added products that reduce preparation steps are also appealing to busy consumers. Other major influences on the market, such as concerns over the treatment of animals, are also discussed. Long-term trends and year-to-year volatility in product prices - influenced by factors such as weather conditions and outbreaks of animal disease - significantly impact consumption patterns. Consumer attitudes regarding meat, poultry, and meat substitutes are also investigated.
Concerns over the health impacts of red meats have caused an ongoing shift in consumption of poultry, while also reinvigorating the market for pork. Yet the market for beef still shows signs of life, with consumers increasingly trading quantity for quality.
Across the market, gains in disposable income have resulted in consumers focusing on premium products such as organic, grass-fed, and cage-free meats. As a result, premiumization-alongside meats positioned as snacks and the growing nutritional emphasis on dietary protein-is a key trend driving retail sales in the meat and poultry market as a whole.
Further analysis in "Meat & Poultry: U.S. Retail Market Trends & Opportunities" reveals that concerns over animal welfare, health, the environment, and supply chain transparency will continue to present challenges and opportunities to marketers of meat, poultry, and substitute products. Even the largest meat and poultry processors are being forced to reconfigure their production practices and marketing to address evolving consumer preferences.
Nevertheless, a subset of consumers have adopted meat-free vegan or vegetarian diets, aided in doing so by a plethora of products that allow them to enjoy the familiar flavor of comfort foods like bacon and burgers without eating meat. Continuing innovation in this category of the market is helping to win over even committed meatarians, particularly those seeking healthy forms of protein regardless of its source.
Key Topics Covered:
1. Executive Summary
- Scope Of This Report
- Methodology
2. The Market
- Market Size & Segmentation
- Scope & Methodology
- Product Definitions
- Market Size & Historical Trends
- Market Segmentation
- Projected Market Growth
- Market Projections
- Factors Influencing Market Growth
3. Marketing & Retailing
- Marketers And Brands
- The Range Of Marketers
- Leading Marketers
- Brand Leaders
- 2008-2016 (Percent Of U.S. Households)
- A Taste For Meat Substitute Acquisitions
- Marketing & New Product Trends
- Culinary Forecast: Telling The Product Story
- Beef Trends
- The Chicken Comes First
- Wild Boar And Exotics As The New Natural
- The New Meat (Skin) Snacks: Crackling And Chicharonnes
- Meat-Centric Meal Kits Offer The Foodie Experience At Home
- Charcuterie: A Cut Above The Standard Appetizer
- Telling The Story: The Quest For Supply Chain Transparency
- Retailing & Internet Trends
- Retail Channel Shares
4. The Consumer
- Product Usage Rates
- Bacon, Boneless Chicken Are Top Gainers In Consumer Base
- Consumer Psychographics
- Gourmet, Home Chef, And Natural/Organic Shoppers Draw For Specialty Offerings
- Skews By Product Type For Hot Dogs And Sausage
- The Vegetarian Angle
- Consumer Demographics
- Purchasing Indicators By Product Type
- Fresh Meat And Poultry
- Cold Cuts
- Bacon
- Hot Dogs
- Sausage And Bratwurst
- Meat Jerky/Snacks
- Canned Meats
- Meat Alternatives
- 2016 (Percent Of Households)
- Survey Data On Animal Welfare Issues
- Spotlight On Food Animal Welfare Issues
- Equating Humane Conditions To Healthier Products
- Questioning Agricultural Product Safety
- Meat, Poultry, And Dairycase Product Claims Rank High On Consumer Radars
Companies Mentioned
- Applegate Farms
- Beyond Meats
- Cargill
- Cocoburg
- Eel River Organic Beef
- Epic Provisions
- Impossible Foods
- La Tienda
- Louisville Vegan Jerky Company
- Omaha Steak
- Tyson Food
- Wild Idea Bufallo
For more information about this report visit https://www.researchandmarkets.com/research/vxd92f/meat_and_poultry
CONTACT: Research and Markets
Laura Wood, Senior Manager
[email protected]
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Related Topics: Meat, Poultry and Eggs


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