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Unilever announced Thursday, June 15, a definitive agreement to acquire Yasso, a leading frozen Greek yogurt brand in the North American market, as it seeks to bolster its premium portfolio and meet the growing demand for healthier, indulgent frozen snacks.
The British multinational consumer goods firm said that Yasso is a major brand in the U.S. frozen snack market. It is well-liked and popular among consumers because the yogurts are low-calorie, high-quality healthy snack options.
FoodBev Media reported that Yasso’s yogurts and ice cream products are simply the answer to the growing demand for a healthier yet indulgent alternative frozen snack in North America. It was mentioned that most of the brand’s food varieties only contain less than 150 calories.
In any case, Unilever said that the takeover agreement is aligned with its strategy in joining other premium brands in its product lineup, such as Magnum and Ben & Jerry’s. The company is looking to complete the acquisition within the third quarter of this year.
Still, it noted that this is still subject to regulatory approvals on top of closing conditions. Unilever and Yasso did not reveal the financial terms of their buyout agreement.
“I am delighted to welcome Yasso to the Unilever family. It has built a strong customer appeal in the fast-growing, premium ‘Better For You’ segment,” Unilever’s president of ice cream unit, Matt Close, said in a press release. “This acquisition is a great step in the evolution of our Ice Cream portfolio in North America towards high growth spaces and I am confident that with the full support of Unilever behind Yasso, we will take this fast-growing business to even greater heights.”
Yasso’s chief executive officer, Craig Shiesley, further stated that they are “excited to join Unilever and become part of the world-renowned family of Ice Cream and Novelties brands. I am proud of our company growth and we look forward to working with Unilever to expand the global footprint of our incredible brand.”
Photo by: Unilever Press Release
