Van Halen’s Sammy Hagar launching RTD rum cocktails brand

Van Halen’s Sammy Hagar owns a rum cocktail line called the Sammy’s Beach Bar Cocktail Co., and the drinks were mostly created by The Red Rocker musician. He is said to be one of the celebrities to succeed in the spirits business.

Sammy’s ventures in the booze biz

And now, he is set to launch a new cocktail brand and joining the ready-to-drink cocktail party business competition. USA Today noted that along with Montrose rock band, Sammy Hagar made a big name for himself in the booze market through his Sammy’s Beach Bar Rum and Santo Spirits tequila.

It was added that prior to finding success in the said alcoholic drinks, he was able to earn $100 million for his Cabo Wabo Cantina tequila brand that he released to the market in 1996. Now he is ready to take another step and expand in this line of business through investing in the growing ready-to-drink cocktail market.

Under the Sammy’s Beach Bar Cocktail Co. brand, the former Van Halen frontman will be debuting four mixes of canned sparkling rum cocktails. Initially, the Tangerine Dream, Island Pop, Pineapple Splash, and Cherry Kola Chill are coming to the market in early fall in three states - Texas, California, and Nevada. In the coming months, the company will be adding more locations to the list.

"I know I’m a little bit late getting into the business," the rock artist and businessman told the publication. "By the time we got everything together, the market is now becoming flooded."

Sammy's RTD drinks

As per Fox Business, the new RTD drinks by Sammy Hagar will be available in a 12-ounce can and can be bought in groceries and convenience stores. The drinks will also be low in calories and will contain alcohol by volume of 5.5%

The cocktails will debut in three locations first, and they will be in more areas later. In any case, the publication contacted Sammy's Beach Bar Rum and Hagar’s representative to ask for comments, but there was no immediate response.

Meanwhile, a lot of celebrities have already either backed or launched their own alcohol brands, and the business is growing. This is why more personalities are venturing into alcohol-based beverages today.