Gold Prices Slip Near $4,000 as U.S.-Iran Conflict Fuels Inflation Fears 
Germany Producer Prices Rise 1.8% in June, Missing Forecasts 
US Stock Futures Rise as AI Optimism Lifts Tech, 3M Jumps on Strong Earnings 
Wistron Opens $700M Texas AI Factory to Build Nvidia GB300 Superchips 
Super Micro Computer Stock Jumps 20% After Record AI Orders and Margin Surge 
Foxconn Wins First SpaceX AI Server Contract Worth Estimated $52 Billion 
ASML Trillion-Dollar Valuation: Can Europe’s AI Chip Giant Reach the Historic Milestone? 
Asian Markets Cautious as Oil Tops $90, AI Earnings and Fed Rate Fears Weigh on Sentiment 
Hong Kong AI Stocks Rally as Moonshot AI’s Kimi K3 Launch Boosts Market Optimism 
US Dollar Climbs to Weekly High as Middle East Tensions Lift Treasury Yields and Safe-Haven Demand 
Morgan Stanley Downgrades Adobe, Workday as AI Transition Raises Growth Concerns 
SpaceX Q2 Earnings on Aug. 4 Set Stage for Historic Insider Share Unlock 
Asian Currencies Hold Steady as Middle East Tensions Boost US Dollar, Oil Concerns 
Asian Currencies Hold Steady as Fed Outlook Offsets Middle East Tensions 
Alaska Air Q3 Outlook Misses Estimates as Higher Fuel Costs Weigh on Profit Forecast 
Saudi Oil Tankers Reverse Course as Houthi Threats Disrupt Red Sea Shipping 
KKR, AEW Seek China Property Sales as Commercial Real Estate Slump Deepens 
Warner Bros. Discovery has teamed up with a startup company, VideoAmp, for an audience measurement deal. This global media and entertainment firm announced on Tuesday, Jan. 3, that it signed an agreement with Nielsen’s rival as an alternative means of data for advertisers.
As per CNBC, this is an important deal for VideoAmp since it is still considered a startup company in the field of advertising measurement. It is still growing its list of clients; thus, securing a deal with a major brand is a good start for this year.
Warner Bros. Discovery and VideoAmp’s collaboration was also signed at perfect timing because this is the period when TV networks secure long-term contracts from advertisers. Moreover, the former also owns and operates a number of traditional TV networks and streaming services which means more business for the ad measurement platform.
Then again, it was mentioned that while Nielsen is apparently a rival of VideoAmp since they provide the same services, Warner Bros. Discovery will be working with both companies. As it requires another data set to provide to advertisers at this period when media and entertainment firms are looking for a Nielsen alternative, the company decided to use both firms that specialize in audience measurements.
Both Nielsen and VideoAmp offer audience data and estimates that TV networks and streaming operators use to sell slots for advertising commercials. The former has been providing TV ratings and viewership for decades but its metrics came under scrutiny during the pandemic, with many groups criticizing the inaccuracies and irregularities in its measurement.
In 2020, Nielsen divulged undercounting issues, and for this, the Media Rating Council removed its accreditation and remained suspended to this day. But despite these problems, it is still the leading audience measurement company that is still working with major media companies.
“Traditional media measurement has not kept pace with how consumers are engaging with streaming and linear content,” Warner Bros. Discovery’s executive vice president and head of ad sales research, measurement and insights, Andrea Zapata, said in a press release.
She added, “We are gaining momentum as we act on our goals to offer best-in-class measurement capabilities and provide greater visibility into the return on ad spend across our award-winning IP.”
VideoAmp’s founder and CEO, Ross McCray, said they are excited as “Warner Bros. Discovery is creating a more sophisticated marketplace and we’re looking forward to unlocking value for them and the industry as a whole.”
