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The Wendy’s fast-food chain joined forces with Google Cloud in an effort to improve and create a new restaurant dining experience for its customers and staff. The company said on Tuesday, Oct. 12, that it partnered with Google Cloud to use its data-driven insights so it can upgrade and boost the experiences inside its stores.
In particular, Wendy’s will be using Google Cloud’s artificial intelligence (AI), machine learning (ML), and hybrid cloud tools to form new methods for customers when placing their orders through mobile devices, drive-thrus, and other channels. For instance, the company said that it could use speech-to-text or Google Search and Maps to improve the ordering process and make it faster and more convenient.
By improving and adding more ways to engage with them using technology, the company will make things easier and more convenient for the customers. This convenience and ease that Wendy’s will offer can also be a way to attract more patrons and encourage them to buy more frequently.
As mentioned on QSR Web, some examples of Google technology that the brand could use are Google Search and Maps and its speech-to-text services. Having these will make the process of placing an order a lot better, convenient, and faster.
Moreover, the Dublin, Ohio, headquartered fast-food restaurant chain is said to be planning to make use of Google’s BigQuery and Looker tools that will enhance its business analytics. The AI is expected to improve the ordering system on mobile, the internet, and others. Lastly, Wendy’s could also utilize Google’s Anthos for its management program.
“We are committed to providing our customers with the greatest experience possible, and our partnership with Google Cloud is raising the bar by enabling us to match the experience to their preferences,” Wendy’s chief information officer, Kevin Vasconi, said in a press release. “We believe Google Cloud’s AI/ML and data analytics solutions will enable Wendy’s to innovate ways to create fast, frictionless, and fun interactions that redefine the way customers visit and enjoy our restaurants.”
Finally, Google Cloud’s president of sales, Robert Enslin, further said that they could help build the quick service restaurant of tomorrow that redefines speed, convenience, and quality by bringing togethWendy’sy's commitment to innovation and the best of Google technology.
