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WhatsApp has reached 100 million monthly active users in the United States, marking significant growth in a market dominated by Apple’s iMessage and traditional texting. This milestone highlights WhatsApp's role in bridging the gap between iPhone and Android users.
WhatsApp Surpasses 100 Million US Users, Connecting iPhone and Android in a Growing Market
Meta Platforms Inc.'s WhatsApp has 100 million monthly active users in the United States and is expanding its daily audience by double digits. These developments indicate that the messaging app is acquiring traction in a market dominated by Apple Inc.'s iMessage and traditional texting.
In 2014, Meta acquired WhatsApp for $19 billion. Even though the app has accumulated billions of users worldwide and has become a staple in countries such as Brazil and India, its presence in the United States could be faster to develop. Meta has recently advocated for WhatsApp as a platform that connects "blue and green bubble" users in the United States.
This term alludes to the distinct message displays on iPhone and Android devices. Meta recently ran a television commercial with the cast of ABC's Modern Family. The commercial depicted the family combining their various phones into a singular group chat on WhatsApp.
Meta's endeavor to expand WhatsApp's business, which has needed to be more active in materializing more than anticipated, would be enhanced by an increase in the number of US users. The United States market is generally the most profitable for advertising.
Meta's Click-to-Message Ads Drive Multibillion-Dollar Industry as WhatsApp Usage Soars in the US
According to Fortune, Meta reports that click-to-message ads, redirecting users from their Facebook or Instagram feeds to a direct message conversation with a business, are already a multibillion-dollar industry.
Mark Zuckerberg, the CEO of Meta, disclosed the new milestone on his WhatsApp channel on July 25. The company also reported that the total number of messages sent by US consumers is increasing by double digits compared to the previous year.
Analysts anticipate a 20% increase in sales when Meta reports its second-quarter earnings on July 31. The shares have appreciated by 30% thus far this year.
