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TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy and talent videos.
TikTok became available worldwide after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.
After merging with Musical.ly in August, downloads rose and TikTok became the most downloaded app, the first Chinese app to achieve this.
In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019.
It was also the most-downloaded app on the App Store in 2018 and 2019.
As for other social networks, no platforms have appeared recently that would have gained such many users as TikTok. (Byte, Triller, Dubsmash could not reach TikTok’s traction)
Let’s get a closer look at the platform and get some TikTok analytics from HypeAuditor.
HypeAuditor is a tech platform that provides marketers with everything they need to successfully run and measure influencer marketing campaigns across its entire lifecycle.
TikTok engagement rate
Average TikTok engagement rate worldwide is 16.59%
Engagement Rate is Likes + Comments + Shares divided by Views number.
Engagement Rate or ER is a commonly used benchmark of success on TikTok as it can determine if an influencer is connecting with their audience.
HypeAuditor can help you to count engagement rates for any TikTok account that has over 1000 followers.
TikTok audience
TikTok is a platform which is mainly used by zoomers. Zoomer is a member of Generation Z, the generation of people born in the late 1990s and early 2000s.
TikTok analytics shows that core TikTok audiences worldwide are female between 13 and 24 years old. Members of Gen Z are more racially and ethnically diverse than any previous generation, and they are on track to be the most well-educated generation yet. They are also digital natives who have little or no memory of the world as it existed before smartphones.
TikTok content
TikTok provides its users with many content creation tools:
Different kinds of filters and a lot of musical compositions and shooting duets.
That is why the frequency of new posts is high and on average TikTok influencer accounts have 260 media entries downloaded into their feed.
TikTok influencers worldwide
Top three countries by number of TikTok influencers are the USA, India and Turkey.
The USA is the market where all the money is. It was important for TikTok to conquer the US market. And TikTok used its resources to the maximum. Bought a lot of ads, paid Instagram influencers so that they would advertise TikTok on their Instagram accounts. Therefore, the number of users and the popularity of the social network in the United States is largely the result of an effective advertising campaign.
In India, it seems that TikTok and the micro entertainment format is very suitable for India. Indians are very musical and love stories very much. Therefore, the average number of videos uploaded in the feed by Indian users is very high (423 videos, when the world average is 260, 39.4% of accounts have over 500 media entries)
On 29 June India Government banned TikTok and 58 other mobile apps, saying they pose a “threat to sovereignty and integrity.”
In the USA President Donald Trump signed an order prohibiting transactions with TikTok if its parent ByteDance does not reach a deal to divest it in 45 days. It did not specify the scope of the ban, stating only that the U.S. Department of Commerce would define which transactions would be barred at the end of the period.
Trump views any popular, non-US social network as a threat and he rather wants an American company to buy Tiktok than to ban it, because nobody wants to be an enemy of an army of angry tiktokers.
So in the United States, the intrigue remains open. Will Microsoft buy TikTok, will TikTok merge with Twitter, or will TikTok be blocked in the USA along with a million zoomers who have been training the TikTok recommendation algorithm for many years.
Despite the outcome TikTok remains the fastest growing social network that has reimagined how people consume content.
This article does not necessarily reflect the opinions of the editors or management of EconoTimes
