YouTube Red To Challenge Netflix Dominance With Exclusive Content Service

Video platform YouTube unveiled its plans today to roll out its on-demand exclusive content service. TechCrunch said that the new YouTube red subscription will offer users a simple way to view or watch content on the platform without ad interruptions. To avail of the service, users would need to pay USD9.99 per month. 

The Next Web listed some of the original content that would be made available on the new YouTube subscription, which include reality series “Scare PewDiePie,” reality competition scripted comedy “Sing It,” a 360 project brought to you by “Game Theory”’s MatPat, and Toby Turner’s scripted comedy “I Am Tobuscus.” 

One could not help but think about YouTube’s latest strategy to that of Netflix’s, whose original content like “Orange is the New Black” had landed it in both entertainment awards and in consumers’ hearts, but ABC said that this could also be viewed as supplementary source of income. With public clamor against ads video platforms such as YouTube, it made sense to monetize on the need despite it being its main source of revenue.