Zeekr Denies Selling Zero-Mileage Used Cars Amid Sales Inflation Claims

Chinese electric vehicle maker Zeekr has denied allegations that it sold zero-mileage used cars to boost reported sales figures. In a statement issued on Sunday, the company clarified that the vehicles in question were exhibition models that had been insured for display purposes but were neither sold nor registered.

The controversy emerged after reports by Reuters and the state-affiliated China Securities Journal alleged that Zeekr had pre-insured cars before selling them, artificially inflating its sales numbers. The reports sparked concerns over potential misrepresentation in the company’s sales practices.

Zeekr responded by asserting that it opposes the sale of zero-mileage used cars and emphasized its commitment to transparency. The company also announced the formation of an internal investigation team tasked with reviewing procedures and implementing necessary improvements to ensure regulatory compliance and public trust.

The EV industry in China has become increasingly competitive, with firms facing pressure to demonstrate growth amid slowing consumer demand and tighter regulatory scrutiny. Accusations of sales manipulation have surfaced in the past across various automakers, prompting authorities to crack down on reporting irregularities.

Zeekr, a premium electric brand under Geely Auto, has positioned itself as a key player in China’s high-end EV market, recently launching its G-Pilot smart driving solution. The company is actively expanding into global markets and relies heavily on consumer confidence and brand integrity.

As scrutiny intensifies, Zeekr’s swift response signals an effort to distance itself from unethical sales practices and preserve its image in a competitive EV landscape.