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Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

Trump tariffs: What the president-elect’s rhetoric tells us about how Canada could be affected — again

Nov 12, 2024 05:53 am UTC| Insights & Views Economy

Donald Trump is known for his often outlandish rhetoric. The president-elect of the United States regularly makes public statements that are exaggerations, or vows to take action but fails to do so, which is not...

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

Economy

BRICS in the Crosshairs: Trump Threatens Tariffs Over New Currency

President-elect Donald Trump is taking a strong position against the BRICS countriesBrazil, Russia, India, China, South Africa, and new members like Iran and the UAE. He warned that if these countries try to create a new...

FxWirePro- Major Economic Events for the week

Date Time Currency Event Forecast Previous Mon, Dec...

Australian Retail Sales Surge: A Bright Sign for Consumer Confidence

Australian retail sales data released today shows a month-on-month increase of 0.6% for October 2024, exceeding market predictions of a 0.3% rise. This marks the third month in a row that retail sales have grown, following...

Tesla's Big Year-End Move: Free Supercharging and 0% APR Drive Inventory Clearance Goals

Tesla is aiming to exceed its 2023 delivery record with a strategic year-end push, offering free Supercharging, 0% APR financing, and Full Self-Driving to incentivize immediate purchases of inventory Model 3 and Model Y...

'Moana 2' and 'Wicked' Propel Thanksgiving Box Office to $420M, Breaking Records

Thanksgiving weekend brought a historic $420 million in domestic box office sales, led by Moana 2s $221 million debut. The record-breaking holiday also saw Wicked and Gladiator II contributing to Hollywoods resurgence in...

Politics

What are Donald Trump’s plans for AI regulation in healthcare in 2025?

As Donald Trump prepares to return to the White House in January 2025, his administration has revealed ambitious plans to regulate and expand the use of artificial intelligence (AI) in healthcare. Trumps proposals aim to...

How will Donald Trump support military veterans’ mental health in 2025?

As President-elect Donald Trump prepares to take office in January 2025, a renewed focus on supporting military veterans mental health has emerged as a cornerstone of his administrations agenda. With growing concerns over...

What are Donald Trump’s policies for addressing digital privacy in 2025?

As President-elect Donald Trump prepares to take office in January 2025, digital privacy has emerged as a contentious issue on his policy agenda. Amid growing concerns over data breaches, surveillance, and cybersecurity...

How will Donald Trump tackle challenges in public transportation systems in 2025?

As Donald Trump prepares to begin his second term in 2025, public transportation reform has emerged as a significant focus of his domestic agenda. With increasing demands on aging infrastructure and mounting public...

What are Donald Trump’s plans for national parks funding in 2025?

Donald Trumps administration is reportedly planning major changes to national parks funding for 2025, igniting heated debates among conservationists and policymakers. As the president-elect prepares to re-enter the White...

Science

RNA editing is the next frontier in gene therapy – here’s what you need to know

The United States Food and Drug Administration has just approved the first-ever clinical trial that uses CRISPR-Cas13 RNA editing. Its aim is to treat an eye disease called wet age-related macular degeneration that causes...

From using plant rinds to high-tech materials, bike helmets have improved significantly over the past 2 centuries

Imagine its the mid-1800s, and youre riding your high-wheeled, penny-farthing bicycle down a dusty road. Sure, it may have some bumps, but if you lose your balance, youre landing on a relatively soft dirt road. But as the...

Why does everything look flat even though the Earth is round?

Ever since the ancient Greeks first made observations of the circular Moon and the skies, scientists have known that the Earth is a sphere. Weve all seen beautiful images of the Earth from space, some photographed by...

Blue Origin Prepares to Test New Glenn Rocket, Set to Rival SpaceX's Falcon Rockets

Blue Origin is making significant strides toward testing its New Glenn rocket, designed to compete with SpaceXs Falcon lineup. With seven BE-4 engines producing 3.8 million pounds of thrust, the New Glenn is set to test...

SpaceX’s $2.9 Billion Moon Ship Reveals Spacious Design for Future Lunar Missions

SpaceXs latest prototype of its Starship Human Landing System (HLS) offers an inside look at the spacious, two-story design that could soon carry astronauts to the Moon. A central feature in NASAs Artemis program, this...

Technology

Apple’s Tim Cook Slammed Intel in 2011, TSMC’s Role in Tech Dominance Revealed

Apple CEO Tim Cooks 2011 critique of Intels chipmaking capabilities shifted Apples focus to TSMC, forging a partnership that transformed the tech world. This pivotal decision underscored Apples reliance on cutting-edge...

BYD Launches in Indonesia, Aiming to Electrify Taxis and Slash EV Costs for Blue Bird

BYDs arrival in Indonesia has set the stage for a shift in the nations EV market. PT Blue Bird sees this as an opportunity to expand its electric taxi fleet, hoping that BYDs affordable vehicles will lower the barrier to...

Xiaomi Gears Up for Custom 3nm Silicon Paired With MediaTek T90 5G Modem for Speed Innovation

Xiaomi is set to shake up the industry with a custom 3nm chipset, rumored to include the MediaTek T90 5G modem. Expected to debut next year, the chip reflects Xiaomis push to challenge wireless giants and reduce dependency...

Baidu Secures Hong Kong’s First Robotaxi Test License, Marking Expansion Beyond Mainland China

Chinas Baidu has obtained Hong Kongs first autonomous vehicle testing license, allowing its Apollo robotaxi to operate on designated roads, signaling its ambitions to expand robotaxi services globally. Baidu Expands...

Tesla Cybercab Shines at Petersen Museum: Self-Driving Robotaxi Ushers in Autonomous Future

Teslas Cybercab, a self-driving robotaxi, is featured at the Petersen Museum this holiday season. The vehicle, unveiled at Teslas We, Robot event, reflects the companys vision of autonomous transportation, offering...