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Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

Trump tariffs: What the president-elect’s rhetoric tells us about how Canada could be affected — again

Nov 12, 2024 05:53 am UTC| Insights & Views Economy

Donald Trump is known for his often outlandish rhetoric. The president-elect of the United States regularly makes public statements that are exaggerations, or vows to take action but fails to do so, which is not...

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

Economy

FxWirePro- Major Economic events for the day

Date Time Currency Event Actual Forecast Previous Thu Nov...

Navigating Economic Waters: Insights from Fed Leaders on Inflation and Monetary Policy

Susan M. Collins, President of the Federal Reserve Bank of Boston, recently shared her economic views. She noted that the economy is doing well, with inflation heading towards the 2% target and a strong job market. At an...

Biden Rushes Loan Forgiveness for Ukraine Before Potential Policy Shift

The Biden administration forgave $4.7 billion in loans to Ukraine, State Department spokesman Matthew Miller said. Aimed at bolstering Ukraine against Russia, the move comes as officials expedite aid before leaving office....

Anticipation of Inflation Trends: What Today’s CPI Data Means for the Market.heading

The UK. Consumer Price Index (CPI) data is set to be released today, and its an important indicator for understanding inflation trends and potential changes in the BOE monetary policy. Headline CPI: Expected to rise...

FxWirePro- US Jobless Claims Preview

In the week ending November 9, 2024, initial jobless claims in the U.S. fell to 217,000, down from 221,000 the week before. This is the lowest number of claims since May and is much lower than the expected increase to...

Politics

Donald Trump's Legal Team Demands Immediate Dismissal of Manhattan Case: 'Constitution Requires It'

Attorneys representing President-elect Donald Trump have filed a motion seeking the immediate dismissal of his conviction in the Manhattan business records case, asserting that the U.S. Constitution mandates such action....

Sen. Tuberville Declares: 'Trump's Cabinet Picks Are the Blueprint for American Greatness!'

Senator Tommy Tuberville (R-Ala.) has voiced strong support for President-elect Donald Trumps recent Cabinet nominations, asserting that these selections align with the America First agenda endorsed by voters in the recent...

Donald Trump's NATO Pick Sparks Outrage: 'Whitaker's Appointment Is a Dangerous Gamble!' Critics Warn

President Donald Trump has nominated Matthew Whitaker, former acting Attorney General, as the United States Ambassador to NATO, a move that has ignited significant controversy due to Whitakers limited foreign policy...

Tulsi Gabbard's Political Transformation: 'Democrats Oppose Freedom,' Says Trump's Intelligence Nominee

Tulsi Gabbard, President Donald Trumps nominee for Director of National Intelligence (DNI), has publicly detailed her departure from the Democratic Party, citing fundamental disagreements over issues of freedom and...

Rep. Hageman Praises Gaetz's 'Brilliant Legal Mind': 'He'll Stir Up the DOJ!'

In a recent statement, Representative Harriet Hageman (R-Wyo.) expressed strong support for former Representative Matt Gaetzs nomination as Attorney General, highlighting his legal acumen and potential to reform the...

Science

Why does everything look flat even though the Earth is round?

Ever since the ancient Greeks first made observations of the circular Moon and the skies, scientists have known that the Earth is a sphere. Weve all seen beautiful images of the Earth from space, some photographed by...

Blue Origin Prepares to Test New Glenn Rocket, Set to Rival SpaceX's Falcon Rockets

Blue Origin is making significant strides toward testing its New Glenn rocket, designed to compete with SpaceXs Falcon lineup. With seven BE-4 engines producing 3.8 million pounds of thrust, the New Glenn is set to test...

SpaceX’s $2.9 Billion Moon Ship Reveals Spacious Design for Future Lunar Missions

SpaceXs latest prototype of its Starship Human Landing System (HLS) offers an inside look at the spacious, two-story design that could soon carry astronauts to the Moon. A central feature in NASAs Artemis program, this...

CDC Urges Second COVID-19 Vaccine for Seniors: ‘Protect Your Health This Season!’ Experts Say It’s Critical

In a recent public health announcement, the Centers for Disease Control and Prevention (CDC) recommended that individuals aged 65 and older receive a second dose of the 2024-2025 COVID-19 vaccine. This additional dose, the...

Breakfast Secrets: 'Fiber-rich Foods Are the Key to Weight Loss!' Experts Reveal Shocking Truth

Health experts often emphasize the importance of a balanced diet combined with regular exercise for weight management. However, for many, achieving these goals can be a daunting challenge. Instead of drastic food...

Technology

Cybertruck Joins Trump’s Motorcade at SpaceX Starship Test in Texas

The Tesla Cybertruck turned heads as it rolled alongside President-elect Donald Trumps motorcade near SpaceXs Starbase during Starships highly anticipated test flight. The presence of the futuristic EV underscored the...

HBAR, OM, and APE Tokens Gear Up for Rally as Binance Reveals Major Trading Pair Expansion

HBAR, OM, and APE are grabbing the spotlight as Binance unveils expanded trading pairs and Spot Algo services. Launching November 22, the announcement has market watchers eyeing a rally despite recent turbulence in token...

Shiba Inu Scam Warning Shocks Community: Fraudsters Use Fake Tokens to Exploit Shibarium Enthusiasts

The Shiba Inu team has issued an urgent scam alert following a surge of fake accounts and tokens exploiting Shibarium users. Community members are reminded to prioritize safety, verify all information, and avoid engaging...

Is Bitcoin’s Rally in Danger? Five Critical Signs Suggest Bull Run Could Be Nearing Its Peak

As Bitcoin breaks the $94,000 barrier, CryptoQuant warns of five crucial indicators that could signal a looming price peak. The MVRV ratio and Fear Greed Index are hitting critical levels, prompting analysts to advise...

Shiba Inu’s 14.84 Trillion Surge: Are Whales Quietly Shaping SHIB’s Next Big Move?

Shiba Inu recorded an eye-catching 14.84 trillion in transaction volumes over the past 24 hours. As whales scale back their activity, SHIBs struggle at key support levels could signal either a breakout or a deeper...