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Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

Trump tariffs: What the president-elect’s rhetoric tells us about how Canada could be affected — again

Nov 12, 2024 05:53 am UTC| Insights & Views Economy

Donald Trump is known for his often outlandish rhetoric. The president-elect of the United States regularly makes public statements that are exaggerations, or vows to take action but fails to do so, which is not...

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

Economy

AMD Cuts 1,000 Jobs Amid Declining Gaming Sales and Lower-than-Expected Revenue Outlook for Q4

AMDs global workforce sees a 4% reduction after the companys Q3 results fell short of expectations, driven by a dramatic 69% drop in gaming revenue. This layoff decision is part of AMDs strategy to focus on high-growth...

Tencent’s Q3 Profit Rockets 47% as Gaming and AI Surge Despite Revenue Hitting a Snag

Tencent Holdings Ltd delivered a striking 47% profit leap in Q3, reaching 53.23 billion yuan, with major boosts from gaming, AI tools, and high-demand ad services. Revenue rose to 167.19 billion yuan but fell slightly...

China Slams US TSMC Restrictions, Claims Weaponizing Tech to Inflame Strait Tensions

Chinas Taiwan Affairs Office condemned recent U.S. restrictions on TSMC chip exports to Chinese firms, claiming the U.S. is weaponizing Taiwans tech industry to increase Taiwan Strait tensions. This statement marks Chinas...

SoftBank Teams With Nvidia To Bring Japan’s Largest AI Supercomputer With Blackwell Chip Power

SoftBank Group Corp., in collaboration with Nvidia Corp., is set to unveil Japans largest AI supercomputer powered by advanced Blackwell chips. This landmark project is a bold stride toward positioning Japan as a leader in...

Instacart Lowers Q4 Forecasts as Holiday Spending Softens, Intensifying Online Delivery Competition

Instacart has reduced its fourth-quarter outlook, forecasting lower gross transaction value and core profit amid cooling consumer demand and stiffening competition in the online delivery market. The company now anticipates...

Politics

Jack Smith and Special Counsel Team to Step Down as Trump Prepares to Take Office: ‘The End of an Era!’

Special Counsel Jack Smith and his investigative team are reportedly planning to step down from their roles ahead of President-elect Donald Trumps upcoming inauguration. This move comes as Trump prepares to re-enter the...

The Guardian Abandons X, Calling It 'Toxic' After Trump Victory: ‘We’re Done With This Platform’

The Guardian has announced it will no longer post content on X, the social media platform formerly known as Twitter. The move comes in the wake of Donald Trumps recent election victory, with the British newspaper citing...

Shelley Luther Triumphs: Salon Owner Who Defied COVID Lockdown Wins Texas State House Seat in Stunning Victory

Shelley Luther, the Texas salon owner who made headlines in 2020 for defying COVID-19 lockdown restrictions, has now secured a seat in the Texas House of Representatives. Running as a Republican, Luther won the seat in...

Trump Teases 2028 Run, Says House Republicans ‘Better Figure Something Out’ in Playful Jab

In characteristic fashion, former President Donald Trump stirred the political pot this week by making a playful comment about a potential 2028 presidential run. During a recent event, Trump hinted he might not throw his...

‘Congratulations, Mr. President!’ Biden Reaches Across the Aisle to Acknowledge Trump’s Victory in Stunning Move

In a gesture that has caught the attention of political observers nationwide, President Joe Biden has formally congratulated Donald Trump on his victory. The move, considered by many as a significant bipartisan moment,...

Science

Blue Origin Prepares to Test New Glenn Rocket, Set to Rival SpaceX's Falcon Rockets

Blue Origin is making significant strides toward testing its New Glenn rocket, designed to compete with SpaceXs Falcon lineup. With seven BE-4 engines producing 3.8 million pounds of thrust, the New Glenn is set to test...

SpaceX’s $2.9 Billion Moon Ship Reveals Spacious Design for Future Lunar Missions

SpaceXs latest prototype of its Starship Human Landing System (HLS) offers an inside look at the spacious, two-story design that could soon carry astronauts to the Moon. A central feature in NASAs Artemis program, this...

CDC Urges Second COVID-19 Vaccine for Seniors: ‘Protect Your Health This Season!’ Experts Say It’s Critical

In a recent public health announcement, the Centers for Disease Control and Prevention (CDC) recommended that individuals aged 65 and older receive a second dose of the 2024-2025 COVID-19 vaccine. This additional dose, the...

Breakfast Secrets: 'Fiber-rich Foods Are the Key to Weight Loss!' Experts Reveal Shocking Truth

Health experts often emphasize the importance of a balanced diet combined with regular exercise for weight management. However, for many, achieving these goals can be a daunting challenge. Instead of drastic food...

Scabies Surge Sparks Alarm: Doctors Warn Brits, 'Don't Ignore That Rash!'

Doctors in the United Kingdom are sounding the alarm over a dramatic rise in scabies cases, urging residents not to dismiss any signs of the itchy skin condition. Recent data shows that hospitals detected approximately...

Technology

Don Lemon Drops Bombshell: ‘I’m Done with Twitter!’ as He Bids Farewell to Platform in Shocking Exit

Don Lemon has announced he is leaving X, the social media platform formerly known as Twitter. The former CNN anchor, who has been an active and often polarizing voice on the platform, revealed his decision to step away,...

Meta's Threads to Launch Ads in 2025, Poised to Steal X's Advertisers

Meta Platforms plans to roll out advertisements on its Threads app starting in early 2025, strategically positioning itself to lure advertisers from X, formerly Twitter. With Threads reaching 275 million active users, Meta...

Tesla’s 6th Cybertruck Recall Ignites Safety Concerns with Drive Power Loss Affecting Thousands

In a sweeping recall, Tesla addresses a critical inverter flaw in over 2,400 Cybertrucks, risking sudden drive power loss in specific models. Issued by the NHTSA, this sixth recall for the model requires physical repairs...

Shiba Inu Burn Rate Drops Sharply, Yet Shibarium Adoption Hits Record High

Shiba Inu (SHIB) sees its burn rate plummet by 94% in 24 hours amid price consolidation after a massive rally. Despite this, the meme coins adoption soars as Shibarium surpasses 500 million transactions, signaling strong...

BYD Aims to Rival Tesla in South Korea’s Electric Vehicle Market with 2025 Launch

BYD is gearing up to introduce its Atto 3 and Seal electric vehicles in South Korea by early 2025, signaling the Chinese automakers entry into the passenger car market. The launch aims to capture South Koreas rapidly...