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Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

AI Revolution Series

Chatbots are on the rise, but customers still trust human agents more

Jul 06, 2025 12:16 pm UTC| Insights & Views Technology

Customers contact companies regularly to purchase products and services, inquire about orders, make payments and request returns. Until recently, the most common way for customers to contact companies was through phone...

Trump tariffs: What the president-elect’s rhetoric tells us about how Canada could be affected — again

Nov 12, 2024 05:53 am UTC| Insights & Views Economy

Donald Trump is known for his often outlandish rhetoric. The president-elect of the United States regularly makes public statements that are exaggerations, or vows to take action but fails to do so, which is not...

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

Economy

J.P. Morgan Now Expects Two ECB Rate Hikes Amid Inflation Pressures

J.P. Morgan has dramatically reversed its outlook on European monetary policy, now forecasting two European Central Bank rate hikes in April and July a stark departure from its earlier prediction of unchanged rates...

Goldman Sachs Delays Bank of England Rate Cut Forecast Amid Middle East Inflation Risks

Goldman Sachs has revised its outlook for Bank of England interest rate cuts, now pushing expectations back to 2027 after the central bank held rates steady and flagged growing inflation concerns tied to the ongoing Middle...

Asian Currencies Slide as Oil Prices Surge Amid U.S.-Israel-Iran Conflict

Most Asian currencies declined Friday as rising oil prices triggered by the U.S.-Israel war on Iran rattled financial markets, while the U.S. dollar also edged lower despite briefly touching multi-month highs earlier in...

Israel Defies Trump's Warning, Launches New Strikes on Iran Amid Growing Global Energy Crisis

A new wave of Israeli military strikes hit Tehran on Friday, one day after U.S. President Donald Trump explicitly warned Israeli Prime Minister Benjamin Netanyahu against targeting Iranian energy infrastructure. The move...

Asian Markets Mixed as Oil Volatility and Inflation Fears Weigh on Sentiment

Asian stock markets traded in a choppy, directionless pattern on Friday as surging crude oil prices tied to escalating Middle East tensions rattled investor confidence across the region. The uncertainty followed a weak...

Politics

Trump Presses Japan to Support Iran War Effort, Cites Pearl Harbor in Surprise Defense

President Donald Trump met with Japanese Prime Minister Sanae Takaichi at the White House Thursday, urging Japan to contribute military support amid the ongoing U.S. war with Iran and growing concerns over skyrocketing...

Australian PM Albanese Heckled at Sydney Mosque During Eid al-Fitr Prayers

Australian Prime Minister Anthony Albanese faced vocal protests during his visit to Lakemba Mosque in western Sydney on Friday, where he joined thousands of worshippers for Eid al-Fitr celebrations marking the end of...

Taiwan Strengthens Deterrence Amid Ongoing Chinese Military Threat

Taiwans Defence Minister Wellington Koo issued a stern warning on Friday, reaffirming that Chinas relentless military expansion continues to pose a serious and pressing threat to the island nation. His remarks came shortly...

U.S. Officials Express Optimism Over New CDC Director Selection Amid Vaccine Policy Turmoil

The United States is moving closer to naming a permanent leader for the Centers for Disease Control and Prevention, according to a top health official. Chris Klomp, chief counselor at the Department of Health and Human...

S&P 500 Rebounds After Netanyahu's Statements on Iran's Military Setbacks

U.S. stock markets showed resilience Thursday as the SP 500 recovered from a 1% intraday decline to trade nearly flat, driven by remarks from Israeli Prime Minister Benjamin Netanyahu claiming significant damage to Irans...

Science

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates

Elon Musks SpaceX is shifting its near-term space exploration strategy, choosing to prioritize a return to the Moon before pursuing missions to Mars, according to a recent Wall Street Journal report citing sources familiar...

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Technology

Jeff Bezos Eyes $100 Billion Fund to Transform Manufacturing With AI

Amazon founder Jeff Bezos is in early-stage discussions to raise a massive $100 billion investment fund focused on acquiring manufacturing companies and accelerating their automation through artificial intelligence. The...

OpenAI's Desktop Superapp: Unifying ChatGPT, Codex, and Browser Tools for Enterprise AI

OpenAI is moving forward with an ambitious plan to consolidate its flagship products ChatGPT, Codex, and its browser-based tools into a single, unified desktop application, according to a Wall Street Journal report. The...

Super Micro Computer Shares Plunge After Co-Founder Charged in AI Chip Smuggling Case

Super Micro Computer Inc (NASDAQ: SMCI) saw its stock drop as much as 14.6% in after-hours trading Thursday following a major legal development tied to illegal exports of artificial intelligence technology to China. The...

Xiaomi's AI Model "Hunter Alpha" Mistaken for DeepSeek's Next Release

A mysterious artificial intelligence model that appeared anonymously on the developer platform OpenRouter last week has been identified as a product of Chinese tech giant Xiaomi, not the widely anticipated next release...

Apple Defies China's Smartphone Slump with Strong Early 2026 Sales

Apple has recorded a remarkable 23% jump in China smartphone sales during the first nine weeks of 2026, outperforming a broader market that contracted by 4% over the same period. The surge highlights Apples strengthening...