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Vivek Astvansh

Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

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Economy

McDonald's is returning to Ukraine after shutting down six months ago due to the Russian invasion.

McDonalds announced on Thursday, Aug. 11, that it has decided to re-open some of its restaurant outlets in Ukraine. The fast-food brands return to the country comes after it shut down its stores six months ago due to the...

Lyons Magnus' expanded beverage recall now includes the risk of botulinum food poisoning.

Lyons Magnus, a leader in the food service industry, has expanded its recall to include more than 30 other beverage brands in the list. Earlier this month, it already issued a recall to Oatly, Stumptown, Glucerna, Aloha...

KFC Australia added its first plant-based food item to the menu but for a limited time only.

KFC launched its first plant-based food option in Australia, and the new meatless item is chicken popcorn. This bite-size vegan chicken menu is available only in select locations in New South Wales. As per The Daily...

HiteJinro has yet to reach a settlement with its unionized drivers even after five months into the conflict.

HiteJinro and its truck drivers are still in sort of fight mode as they have yet to resolve their issues. It was reported that there was hardly any sign of possible settlement between the unionized workers and the company...

GS Retail decided to cease the operations of its Lalavla H&B stores due to sales decline.

GS Retail Co. owns Lalavla health and beauty stores in South Korea. The supermarket chain company announced on Thursday, Aug. 11, that it would be closing all of its Lalavla outlets after 17 years since entering the health...

Politics

In a letter to colleagues, Pelosi said the House will pass the Senate-approved Inflation Reduction Act on Friday.

US House Speaker Nancy Pelosi said the chamber is set to pass the Senate-approved Inflation Reduction Act. Pelosi said the House of Representatives will pass the major legislation on Friday. In a letter to colleagues,...

The Swedish government has agreed to extradite a Turkish national wanted for bank card fraud as part of its agreement with Turkey over NATO.

The Swedish government agreed this week to extradite a man convicted of fraud to Turkey. The extradition comes as Turkey demanded several people be extradited as part of the deal for the countrys bid to join the NATO...

Johnson spoke to his UAE counterpart where they spoke about the importance of cooperation between the two countries especially surrounding Ukraine and other global issues.

This week, UK Prime Minister Boris Johnson spoke with UAE President Sheikh Mohammed bin Zayed al-Nahyan. The two leaders brought up the importance of coordination between the two countries surrounding Ukraine. In a...

A bombing at a seminary in Kabul killed prominent Taliban scholar Sheikh Rahimullah Haqqani.

Another attack occurred in Afghanistans capital Kabul this week, adding to the increasing attacks that took place within the country. A bombing at a seminary in Kabul has killed a prominent Taliban scholar. Taliban...

Science

When compared to the current approach of extracting methane gas from organic waste resources and then reforming it into hydrogen, the technology SK ecoplant is developing can cut the time needed for the manufacture of hydrogen by more than 20 times.

SK ecoplant Co. plans to develop a technology to produce hydrogen through a fermentation process where microorganisms eat and decompose organic matter in the absence of light When compared to the current approach of...

The research team completed a patent application, trademark application, and vegan certification for the research findings.

A Keimyung University research team has reproduced the taste and fragrance of civet coffee, known as kopi luwak, by scientifically identifying the digestion and fermentation conditions where civets live. Consequently,...

Landsat at 50: How satellites revolutionized the way we see – and protect – the natural world

Fifty years ago, U.S. scientists launched a satellite that dramatically changed how we see the world. It captured images of Earths surface in minute detail, showing how wildfires burned landscapes, how farms erased...

What do molecules look like?

What do molecules look like? Justice B., age 6, Wimberley, Texas A molecule is a group of atoms bonded together. Molecules make up nearly everything around you your skin, your chair, even your food. They vary...

What science says about the best ways to cool down

We spend most of the year complaining that Britain is too cold and wet but gripe with just as much enthusiasm about the heat. Although moaning about the weather is satisfying, its better to take action and cool yourself...

Technology

Apple has reportedly invested $10 million for original podcasts that could later be turned into movies and TV shows for Apple TV+

Apple is reportedly increasing its investments in the podcast arena by closing deals with more production studios for original content. But this effort will not only benefit Apples podcast business as the iPhone maker...

Analyst Ming-Chi Kuo predicts Apple will raise iPhone 14 costs, possibly increasing the base model’s price to nearly $1,000

Apple managed to implement significant upgrades to the iPhone line in recent years without drastically increasing its retail prices. That might change, however, the tech giant is expected to increase prices for the iPhone...

Microsoft says making Activision Blizzard games exclusive to Xbox will not be profitable in response to Sony’s criticisms of the $68.7 billion acquisition

Microsoft has responded to Sonys criticisms of its potential acquisition of Activision Blizzard. In a 27-page letter to Brazils competition regulator, the Xbox parent company has once again implied that Call of Duty will...

Samsung wants to provide clients with a variety of services through these NFTs, including rewards like offline discounts at partner retailers.

Samsung Electronics made deals with several South Korean physical retailers to promote the use of Samsung New Galaxy NFTs. The retailers include Samsung Digital Plaza, Shilla Duty-Free Shop, Show Golf, and E...
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