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Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

AI Revolution Series

Chatbots are on the rise, but customers still trust human agents more

Jul 06, 2025 12:16 pm UTC| Insights & Views Technology

Customers contact companies regularly to purchase products and services, inquire about orders, make payments and request returns. Until recently, the most common way for customers to contact companies was through phone...

Trump tariffs: What the president-elect’s rhetoric tells us about how Canada could be affected — again

Nov 12, 2024 05:53 am UTC| Insights & Views Economy

Donald Trump is known for his often outlandish rhetoric. The president-elect of the United States regularly makes public statements that are exaggerations, or vows to take action but fails to do so, which is not...

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

Economy

Gold Prices Slip as Stronger Dollar and Iran Peace Talk Uncertainty Weigh on Market

Gold prices declined on Wednesday as the U.S. dollar strengthened slightly and investors reacted cautiously to ongoing uncertainty surrounding potential peace negotiations between the United States and Iran. Concerns over...

Dollar Gains Slightly as U.S.-Iran Tensions Keep Forex Markets on Edge

The U.S. dollar edged higher on Wednesday as investors closely monitored ongoing developments surrounding the prolonged conflict between the United States and Iran. Market uncertainty over whether both nations could reach...

Dow Hits Record High as Healthcare and Consumer Stocks Lead Wall Street Rally

The Dow Jones Industrial Average closed at a fresh record high on Wednesday as gains in healthcare and consumer stocks offset weakness in technology shares. Investors paused after the recent AI-driven market rally while...

European EV Sales Surge in April 2026 as Tesla and Chinese Automakers Gain Ground

European car sales recorded strong growth in April 2026, driven by rising demand for electric and hybrid vehicles across the region. According to the latest data released by the European Automobile Manufacturers...

European Stocks Rise as AI Optimism Offsets U.S.-Iran Tensions

European stock markets opened higher on Wednesday as investors balanced ongoing uncertainty surrounding U.S.-Iran peace negotiations with growing optimism over artificial intelligence-driven market momentum. The positive...

Politics

Baltic Drone Incursions Raise NATO Security Concerns Amid Russia-Ukraine Tensions

Recent Ukrainian drone incursions into Baltic airspace have heightened security concerns across Eastern Europe, increasing tensions between NATO members and Russia. The incidents come as Ukraine intensifies long-range...

Trump Administration Weighs Halting International Flights at Sanctuary City Airports

U.S. Homeland Security Secretary Markwayne Mullin said the Trump administration is considering plans to suspend customs and immigration processing for international travelers and cargo flights arriving at airports located...

Israel Says It Killed New Hamas Military Chief in Gaza Strike

Israel announced on Wednesday that it had killed Mohammad Odeh, the newly appointed head of Hamass armed wing in Gaza, as military operations intensified across Gaza, Lebanon, and the West Bank. The Israeli military said...

Biden Sues DOJ to Block Release of Audio From Classified Documents Probe

Former U.S. President Joe Biden has filed a lawsuit against the Department of Justice (DOJ) in an effort to stop the release of audio recordings and transcripts tied to Special Counsel Robert Hurs investigation into Bidens...

US Plans Kenya Ebola Quarantine Facility Amid Congo Outbreak

The Trump administration is preparing to deploy U.S. public health officers to Kenya as part of a proposed Ebola quarantine facility designed to support Americans exposed to the deadly virus during the ongoing outbreak in...

Science

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

Technology

HP Q2 2026 Earnings Beat Expectations Despite Memory Chip Pressure

HP Inc. (NYSE: HPQ) reported stronger-than-expected fiscal second-quarter 2026 results, surpassing Wall Street estimates on both earnings and revenue. However, HP stock slipped slightly in after-hours trading as investors...

Synopsys Q2 FY2026 Earnings Beat Driven by AI and Semiconductor Demand

Synopsys (NASDAQ: SNPS) reported stronger-than-expected second-quarter fiscal 2026 earnings on Wednesday, fueled by rising demand for semiconductor design software and AI-powered engineering solutions. The electronic...

Xiaomi Shares Drop After Weak Q1 Earnings Amid Rising Smartphone Costs

Xiaomi Corp (HK:1810) shares declined on Wednesday after the Chinese tech giant reported weaker-than-expected first-quarter earnings, pressured by rising component costs and intense competition in the smartphone market....

Samsung to Invest $1.5 Billion in Vietnam Semiconductor Testing Plant by 2027

Samsung Electronics is expanding its semiconductor operations in Southeast Asia with plans to invest nearly 39 trillion Vietnamese dong, or about $1.5 billion, in a new semiconductor testing facility in Vietnam. According...

Samsung Workers Approve Wage Deal, Avoiding Major Strike and Boosting Chip Supply Confidence

Samsung Electronics workers have approved a new wage agreement, preventing a large-scale strike that could have disrupted global semiconductor supplies and impacted South Koreas economy. The deal was supported by nearly...