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Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

AI Revolution Series

Chatbots are on the rise, but customers still trust human agents more

Jul 06, 2025 12:16 pm UTC| Insights & Views Technology

Customers contact companies regularly to purchase products and services, inquire about orders, make payments and request returns. Until recently, the most common way for customers to contact companies was through phone...

Trump tariffs: What the president-elect’s rhetoric tells us about how Canada could be affected — again

Nov 12, 2024 05:53 am UTC| Insights & Views Economy

Donald Trump is known for his often outlandish rhetoric. The president-elect of the United States regularly makes public statements that are exaggerations, or vows to take action but fails to do so, which is not...

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

Economy

Gold Prices Rise as Weak US Retail Sales Cut Fed Rate Hike Bets

Gold prices edged higher on Friday and headed for a weekly gain as weaker-than-expected U.S. retail sales further reduced expectations for a Federal Reserve interest rate hike in September. Spot gold rose 0.5% to $4,374.30...

S&P 500 Retreats From Record High as AI Stocks Slide, Retail Sales Disappoint

The SP 500 closed lower on Friday, retreating from its latest record high as weakness in AI-related stocks and disappointing U.S. retail sales weighed on investor sentiment. The SP 500 fell 0.17% to 7,785.76, while the...

Trump Imposes New Tariffs on Drone Imports Over US Security Concerns

President Donald Trump has announced new tariffs on imported drones and drone components, citing national security concerns and the United States heavy dependence on foreign suppliers. Under a proclamation signed by Trump,...

Strait of Hormuz Shipping Near Standstill After New Vessel Attacks

Shipping through the Strait of Hormuz slowed to a near standstill on Friday after two more vessels were attacked, while the United States signaled it could maintain its naval blockade of Iran indefinitely. The disruption...

US Dollar Slips as Weak Retail Sales Reduce Fed Rate Hike Bets

The U.S. dollar edged lower on Friday as weaker economic data prompted traders to scale back expectations for another Federal Reserve rate hike. Despite the decline, the greenback was poised to end a two-week losing streak...

Politics

US Presses Netanyahu to Condemn West Bank Settler Siege

The United States is urging Israeli Prime Minister Benjamin Netanyahu to publicly condemn militant Israeli settlers accused of besieging Palestinian families in Qusra, a village in the occupied West Bank, according to U.S....

Haftar Helps Broker Release of American Hostage Held by ISIS Affiliate

Libyan military commander Khalifa Haftar helped broker the release of an American hostage held by an Islamic State affiliate in West Africas Sahel region, according to four sources familiar with the negotiations. Kevin...

Israeli Troops Enter Palestinian Homes as Settler Siege Grips West Bank Village

Israeli troops took positions inside Palestinian homes in the occupied West Bank village of Qusra on Thursday as a settler siege left families trapped without electricity or water, according to the village mayor and...

Jared Kushner May Visit Israel for Gaza Talks Next Week

U.S. President Donald Trumps envoy and son-in-law, Jared Kushner, could travel to Israel next week for talks aimed at advancing the administrations Gaza peace plan, according to a source familiar with the matter. Axios...

Albanese Says AUKUS ‘Full Steam Ahead’ After Trump Call

Australian Prime Minister Anthony Albanese said the AUKUS defence pact remains full steam ahead following a lengthy phone call with U.S. President Donald Trump, as Canberra also pushes Washington for a complete exemption...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Alphabet’s SpaceX Investment Soars 100-Fold to $94 Billion

Alphabets early investment in SpaceX has delivered extraordinary returns, with the Google parents stake valued at roughly $94.2 billion at the end of June. The company originally invested $900 million in Elon Musks rocket...

Stripe, Advent Reportedly Pursue $53 Billion PayPal Takeover

Stripe and private equity firm Advent International reportedly offered to acquire PayPal for $60.50 per share in July, valuing the payments company at roughly $53 billion. PayPal rejected the proposal as too low, but...

J.P. Morgan Upgrades SanDisk, Sets $2,250 Price Target on AI NAND Growth

J.P. Morgan upgraded SanDisk to Overweight from Not Rated and set a December 2027 price target of $2,250, citing stronger long-term growth prospects following the flash memory companys 2026 Investor Day in New York....

Micron Stock Upgraded to Buy as New Street Sees $2 Trillion Valuation Potential

New Street Research has upgraded Micron Technology (NASDAQ: MU) to a Buy rating with a $1,250 price target, arguing that the semiconductor company is entering a fundamentally different memory cycle driven largely by...

Apple Develops China-Specific AI Model With Alibaba as Apple Intelligence Launch Nears

Apple Inc. (NASDAQ: AAPL) has reportedly developed a large language model specifically for China in collaboration with Alibaba (HK: 9988), signaling a significant shift in the iPhone makers artificial intelligence strategy...