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Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

AI Revolution Series

Chatbots are on the rise, but customers still trust human agents more

Jul 06, 2025 12:16 pm UTC| Insights & Views Technology

Customers contact companies regularly to purchase products and services, inquire about orders, make payments and request returns. Until recently, the most common way for customers to contact companies was through phone...

Trump tariffs: What the president-elect’s rhetoric tells us about how Canada could be affected — again

Nov 12, 2024 05:53 am UTC| Insights & Views Economy

Donald Trump is known for his often outlandish rhetoric. The president-elect of the United States regularly makes public statements that are exaggerations, or vows to take action but fails to do so, which is not...

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

Economy

Hungary Industrial Output Beats Forecasts With 4.7% July Growth

Hungarys industrial output increased 4.7% year-on-year in July, beating market expectations and signaling continued growth in the countrys manufacturing sector, preliminary data showed on Monday. According to Hungarys...

Iran Plans New Gulf Restricted Zone as Hormuz Tensions Push Oil Higher

Iran plans to establish a new restricted zone in the Gulf and introduce shipping routes through the Strait of Hormuz, escalating tensions after renewed U.S.-Iran strikes disrupted maritime traffic and pushed oil prices...

UK House Prices Fall for First Time Since 2023

UK house prices recorded their first annual decline in nearly three years in August as higher borrowing costs and economic uncertainty weighed on buyer demand, according to new data from Lloyds. House prices fell 0.4%...

Asian Currencies Mixed as Yen Rallies on BOJ Bets

Asian currencies traded mixed on Monday as the U.S. dollar hovered near recent lows, while the Japanese yen strengthened further on expectations of a Bank of Japan rate hike and potential currency intervention. The U.S....

US Stock Futures Mixed as Strong Jobs Data Boosts Fed Rate Hike Bets

U.S. stock futures traded mixed Sunday evening as investors digested a stronger-than-expected August jobs report that increased expectations for a Federal Reserve interest rate hike in September. Trading activity was...

Politics

Kyiv Mothers Give Birth Amid Russian Drone Attacks

Women in Kyiv are giving birth under the constant threat of Russian drone attacks, highlighting how Ukraines escalating air war is reshaping everyday life and deepening the countrys demographic crisis. Alyona Bohatyrenko,...

Iran Vows Tougher Response as U.S. Sanctions Squeeze Economy

Iran pledged to intensify efforts to counter mounting U.S. sanctions and economic pressure, while a senior official warned Washington that any further attacks would trigger a faster and more severe Iranian response. Six...

EU to Boost Greenland Investment Amid Trump Pressure

European Commission President Ursula von der Leyen is expected to announce a major increase in EU investment in Greenland on Monday, strengthening economic and political ties as U.S. President Donald Trump continues to...

Netanyahu Orders West Bank Settler Outposts Dismantled

Israeli Prime Minister Benjamin Netanyahu has ordered unauthorized settler outposts in the West Bank to be dismantled amid growing U.S. pressure on Israel to curb violence against Palestinians, according to two people...

Putin Meets US Envoys in Moscow as Ukraine Peace Push Intensifies

Russian President Vladimir Putin held more than three hours of talks with U.S. envoys Steve Witkoff and Jared Kushner on Saturday as Washington stepped up efforts to negotiate an end to the Ukraine war. Kremlin aide Yuri...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Huawei Launches Mate XT2 Foldable Phone in China

Huawei unveiled its latest flagship foldable smartphone, the Mate XT2, on Monday as the Chinese technology giant looks to maintain its dominance in the countrys premium smartphone market amid growing competition from Apple...

Nvidia CEO Says AGI Has Arrived With OpenAI GPT-6 Astra

Nvidia (NASDAQ: NVDA) CEO Jensen Huang has declared that artificial general intelligence, or AGI, has arrived, pointing to OpenAIs newly launched GPT-6 Astra as a major milestone in the accelerating development of...

SpaceX Turbine Push Unlikely to Threaten Howmet, Bernstein Says

SpaceXs plan to manufacture industrial gas turbine blades and vanes is unlikely to significantly threaten Howmet Aerospace, according to Bernstein analysts, who see recent weakness in Howmet shares as a potential buying...

Anthropic IPO Marketing Expected to Start in Mid-October

Anthropic is expected to begin marketing its initial public offering in mid-October at the earliest, as the artificial intelligence company adjusts the timeline for what could become one of the largest IPOs in history. The...

Japan, US Target AI and Chips in $550 Billion Investment Push

Japan and the United States are advancing a $550 billion investment initiative, with artificial intelligence and semiconductor projects expected to become major priorities in the next phase of the economic partnership,...