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Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

AI Revolution Series

Chatbots are on the rise, but customers still trust human agents more

Jul 06, 2025 12:16 pm UTC| Insights & Views Technology

Customers contact companies regularly to purchase products and services, inquire about orders, make payments and request returns. Until recently, the most common way for customers to contact companies was through phone...

Trump tariffs: What the president-elect’s rhetoric tells us about how Canada could be affected — again

Nov 12, 2024 05:53 am UTC| Insights & Views Economy

Donald Trump is known for his often outlandish rhetoric. The president-elect of the United States regularly makes public statements that are exaggerations, or vows to take action but fails to do so, which is not...

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

Economy

Gold Prices Slip as Dollar Strengthens Amid U.S.-Iran Tensions and Rising Inflation

Gold prices declined on Monday as a strengthening U.S. dollar and persistent inflation concerns weighed heavily on the precious metal. Spot gold dropped 0.6% to $4,720.67 per ounce, while gold futures slid 0.9% to...

Oil Prices Surge as U.S. Imposes Blockade on Iranian Shipping Amid Ongoing Middle East Tensions

Global financial markets were rattled Monday after the United States announced a blockade on Iranian shipping following the breakdown of weekend peace negotiations. The decision has renewed fears over Middle East energy...

Bank of Korea Governor Nominee Warns of Action if Korean Won Weakens Further

South Koreas Bank of Korea governor nominee, Shin Hyun-song, signaled on Monday that policymakers stand ready to intervene should the Korean won experience excessive depreciation. In written statements submitted to...

U.S. Blockades Strait of Hormuz as Oil Prices Surge Past $100

Oil prices climbed sharply in early Asian trading on Monday, with Brent crude jumping 8% to $102.93 per barrel after President Donald Trump announced that the U.S. Navy would begin blockading the Strait of Hormuz. The move...

U.S. Futures Plunge as Iran Ceasefire Talks Collapse and Hormuz Blockade Looms

U.S. stock index futures dropped sharply Sunday evening after ceasefire negotiations between Washington and Tehran broke down, raising fears of prolonged conflict and further disruptions to global energy markets. The...

Politics

U.S. Blockades Strait of Hormuz Amid Escalating Iran Tensions

The U.S. military has announced a blockade of the Strait of Hormuz effective Monday at 10 a.m. Eastern, targeting vessels traveling to or from Iranian ports and coastal areas. Ships not bound for Iran will be permitted to...

U.S., Australia, and Philippines Conduct Joint South China Sea Military Drills Amid Rising Tensions With China

The United States, Australia, and the Philippines wrapped up their second trilateral maritime exercises of 2025 in the South China Sea, reinforcing their collective commitment to freedom of navigation and regional security...

Taiwan Insists Government Must Lead Cross-Strait Engagement Amid China's New Incentives

Taiwans top security official has made clear that any response to Chinas latest proposed trade and tourism measures must be government-led, not driven by opposition party diplomacy. National Security Bureau chief Tsai...

Spain's Sanchez Urges China to Take Greater Global Leadership Role During Beijing Visit

Spanish Prime Minister Pedro Sanchez called on China to assume a more meaningful role in addressing pressing global challenges, including climate change, international security, defense, and the fight against inequality....

Hungary's Orban Loses Power as Magyar Wins in Landslide; U.S. Reactions Divided

Hungarian Prime Minister Viktor Orban, a close ally of U.S. President Donald Trump, was voted out of power after 16 years in office as Hungarians turned out in record numbers to elect center-right challenger Peter Magyar....

Science

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

Technology

AI Deradicalization Tools: How Chatbots Could Help Combat Violent Extremism Online

As artificial intelligence platforms become more deeply embedded in daily life, concerns about their role in enabling dangerous behavior continue to grow. A New Zealand startup is now developing a groundbreaking tool that...

TSMC Posts Record Q1 2026 Profits Driven by Surging AI Chip Demand

Taiwan Semiconductor Manufacturing Co. (TSMC) is on track to deliver its fourth straight quarter of record-breaking earnings, with analysts forecasting a 50% jump in net profit for the first quarter of 2026. The surge is...

OpenAI Addresses Security Vulnerability in macOS App Certification Process

OpenAI disclosed a security concern on Friday involving a third-party developer tool known as Axios, which is connected to the process used to verify the authenticity of its macOS applications. The company confirmed it has...

San Francisco Suspect Arrested After Molotov Cocktail Attack on OpenAI CEO Sam Altman's Home

San Francisco police arrested a 20-year-old suspect Friday following a pre-dawn attack on OpenAI CEO Sam Altmans residence in the citys North Beach neighborhood. According to the San Francisco Police Department, an...

SanDisk Joins Nasdaq-100, Replacing Atlassian on April 20

Nasdaq Inc. confirmed late Friday that SanDisk Corporation will enter the Nasdaq-100 Index, taking the spot previously held by Atlassian Corp Plc when markets open on Monday, April 20, 2026. The change signals a broader...