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Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

AI Revolution Series

Chatbots are on the rise, but customers still trust human agents more

Jul 06, 2025 12:16 pm UTC| Insights & Views Technology

Customers contact companies regularly to purchase products and services, inquire about orders, make payments and request returns. Until recently, the most common way for customers to contact companies was through phone...

Trump tariffs: What the president-elect’s rhetoric tells us about how Canada could be affected — again

Nov 12, 2024 05:53 am UTC| Insights & Views Economy

Donald Trump is known for his often outlandish rhetoric. The president-elect of the United States regularly makes public statements that are exaggerations, or vows to take action but fails to do so, which is not...

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

Economy

Chinese Robotaxi Stocks Rally as Tesla Boosts Autonomous Driving Optimism

Chinese robotaxi stocks surged in Hong Kong trading on Wednesday, tracking strong overnight gains in Tesla Inc (NASDAQ: TSLA) as investor optimism around autonomous driving and ride-hailing technology continued to build....

Asian Currencies Slip as Dollar Strengthens; Indian Rupee Rebounds on Intervention Hopes

Most Asian currencies edged lower on Wednesday as investors weighed the U.S. Federal Reserves future interest rate path following mixed signals from the latest U.S. labor market data. At the same time, the Indian rupee...

Gold and Silver Surge as Safe Haven Demand Rises on U.S. Economic Uncertainty

Gold prices climbed during Asian trading on Wednesday, while silver prices surged to a fresh all-time high, as growing concerns over the U.S. economy fueled strong demand for safe haven assets. Investors increasingly...

Trump Orders Blockade of Sanctioned Oil Tankers, Raising Venezuela Tensions and Oil Prices

U.S. President Donald Trump has ordered a total and complete blockade of all sanctioned oil tankers entering and leaving Venezuela, dramatically escalating Washingtons pressure on President Nicolas Maduros government and...

Asian Fund Managers Turn More Optimistic on Growth but Curb Equity Return Expectations: BofA Survey

Asian fund managers became more constructive on global and regional economic growth in December, while simultaneously tempering expectations for equity market returns, according to Bank of Americas latest fund manager...

Politics

NSW to Recall Parliament for Urgent Gun and Protest Law Reforms After Bondi Beach Shooting

The Australian state of New South Wales will recall parliament next week to pass sweeping reforms to gun ownership and protest laws following the countrys deadliest mass shooting in more than 30 years. The move comes just...

Pakistan’s Army Chief Faces Gaza Troop Dilemma Amid US Pressure

Pakistans most powerful military leader in decades, Field Marshal Asim Munir, is facing a critical test of his expanded authority as the United States presses Islamabad to contribute troops to a proposed Gaza stabilisation...

Trump Taps Former DHS Official Troy Edgar for U.S. Ambassador Role in El Salvador

President Donald Trump announced on Tuesday that he intends to nominate Troy Edgar as the next United States ambassador to El Salvador, highlighting the administrations continued focus on strengthening diplomatic and...

Lukashenko Urges Swift Ukraine Peace Deal, Backs Trump’s Push for Rapid Resolution

Belarusian President Alexander Lukashenko has called for urgent action to end the war in Ukraine, voicing support for U.S. President Donald Trumps push for a rapid resolution while Washington continues diplomatic efforts...

Trump Administration Moves to Keep TransAlta Coal Plant Running Amid Rising AI Power Demand

The U.S. Energy Secretary has signed an emergency order to keep a key coal-fired power unit at the TransAlta-owned Centralia Generating Station in Washington state operating through much of the winter, marking the latest...

Science

Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

NASA Cuts Boeing Starliner Missions as SpaceX Pulls Ahead

NASA has significantly scaled back Boeings Starliner program after years of technical issues and delays, announcing that the next Starliner mission to the International Space Station (ISS) will fly without astronauts. The...

Blue Origin’s New Glenn Achieves Breakthrough Success With First NASA Mission

Blue Origins massive New Glenn rocket marked a major milestone as it completed its first mission for paying customers, sending two NASA satellites toward Mars and successfully landing its reusable booster at sea. The...

Cogent Biosciences Soars 120% on Breakthrough Phase 3 Results for Bezuclastinib in GIST Treatment

Cogent Biosciences (NASDAQ: COGT) shares skyrocketed over 120% after the biotech company announced groundbreaking results from its Phase 3 PEAK trial evaluating bezuclastinib in combination with sunitinib for patients with...

Trump and Merck KGaA Partner to Slash IVF Drug Costs and Expand Fertility Coverage

U.S. President Donald Trump and German pharmaceutical company Merck KGaA have announced a groundbreaking deal aimed at lowering the cost of in-vitro fertilization (IVF) treatments while boosting access to fertility care in...

Technology

MetaX IPO Soars as China’s AI Chip Stocks Ignite Investor Frenzy

Shares of Chinese AI chipmaker MetaX Integrated Circuits delivered a stunning market debut, soaring more than 600% above their initial public offering price as domestic investors poured into local semiconductor stocks. The...

Apple Explores India for iPhone Chip Assembly as Manufacturing Push Accelerates

Apple Inc. (NASDAQ: AAPL) is reportedly in early-stage discussions with Indian semiconductor companies to explore the assembly and packaging of iPhone components in India, marking a potential shift in the companys global...

Amazon in Talks to Invest $10 Billion in OpenAI as AI Firm Eyes $1 Trillion IPO Valuation

Amazon.com Inc is reportedly in discussions to make a major investment in OpenAI, the creator of ChatGPT, in a potential deal that could value the artificial intelligence company at more than $500 billion, according to a...

SUPERFORTUNE Launches AI-Powered Mobile App, Expanding Beyond Web3 Into $392 Billion Metaphysics Market

SUPERFORTUNE, a web3 AI application incubated by Manta Network, has launched its first mobile application, expanding beyond crypto-native users into the global consumer market. The SUPERFORTUNE mobile app delivers...

iRobot Files for Chapter 11 Bankruptcy Amid Rising Competition and Tariff Pressures

iRobot, the company behind the popular Roomba robotic vacuum cleaner, has filed for Chapter 11 bankruptcy protection in the United States as it prepares to go private through an acquisition by Picea Robotics, its primary...