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Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

AI Revolution Series

Chatbots are on the rise, but customers still trust human agents more

Jul 06, 2025 12:16 pm UTC| Insights & Views Technology

Customers contact companies regularly to purchase products and services, inquire about orders, make payments and request returns. Until recently, the most common way for customers to contact companies was through phone...

Trump tariffs: What the president-elect’s rhetoric tells us about how Canada could be affected — again

Nov 12, 2024 05:53 am UTC| Insights & Views Economy

Donald Trump is known for his often outlandish rhetoric. The president-elect of the United States regularly makes public statements that are exaggerations, or vows to take action but fails to do so, which is not...

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

Economy

Deutsche Bank Sees Global Capital Shifts Reshaping Long-Term U.S. Dollar Outlook

Structural changes in global capital flows, technological innovation, and geopolitical developments are redefining the long-term outlook for the U.S. dollar, according to a new research note from Deutsche Bank. The bank...

Trump, Canada Reach Gordie Howe Bridge Deal Ahead of July 27 Opening

The $4.7 billion Gordie Howe International Bridge connecting Detroit and Windsor, Ontario, is set to open on July 27 after the United States and Canada reached a new agreement on toll revenue, ending months of uncertainty...

Gordie Howe Bridge to Open July 27 After U.S.-Canada Reach Toll Revenue Agreement

The long-awaited Gordie Howe International Bridge connecting Detroit, Michigan, and Windsor, Ontario, is set to officially open on July 27 after the United States and Canada reached a new agreement over toll revenue,...

Fed Reaffirms 2% Inflation Goal, Vows Forceful Action to Anchor Price Expectations

The Federal Reserve reaffirmed its commitment to restoring price stability, saying it is prepared to act forcefully if necessary to keep longer-term inflation expectations anchored around its 2% target. The pledge came in...

Dollar Ends Week Higher as Yen Jumps on Japan Pension Fund Investment Plans

The U.S. dollar traded within a narrow range on Friday and was on track for a modest weekly gain as investors weighed evolving inflation expectations, Federal Reserve policy signals, and renewed geopolitical tensions in...

Politics

Iran's Supreme Leader Vows Revenge as Trump Threatens Massive U.S. Military Response

Irans Supreme Leader Ayatollah Mojtaba Khamenei vowed on Saturday to avenge the death of his father and predecessor, Ayatollah Ali Khamenei, escalating tensions with the United States as President Donald Trump warned that...

Iran Says It Closes Strait of Hormuz After Warning Shot at Vessel

Irans Revolutionary Guards (IRGC) navy announced early Sunday that it has closed the Strait of Hormuz until further notice after firing a warning shot at a vessel it claimed was attempting to transit through the strategic...

DOJ Subpoenas New York Times Journalists Over Air Force One Leak Report

The U.S. Department of Justice has ordered several New York Times journalists to appear before a federal grand jury after the newspaper reported on security concerns surrounding President Donald Trumps new Air Force One...

Ann Widdecombe Murder: Police Arrest Second Suspect, Rule Out Terrorism Motive

British police have arrested a 28-year-old man on suspicion of murdering former UK government minister Ann Widdecombe, while investigators said there is currently no evidence linking the case to terrorism or a political...

Ukraine Says Drone Strikes Hit 21 Russian Oil Tankers as Russia Launches Fresh Missile Barrage

Ukraine said its military damaged 21 Russian tankers carrying crude oil and petroleum products during overnight drone strikes in the Sea of Azov, marking one of Kyivs most significant attacks on Russias energy transport...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Apple Sues OpenAI, Former Employees Over Alleged Trade Secret Theft

Apple has filed a lawsuit against OpenAI and two former Apple employees, accusing them of misappropriating confidential company information and trade secrets tied to its hardware development efforts. The lawsuit, filed...

SK Hynix Soars 13% in Nasdaq Debut After Record $26.5 Billion IPO

SK Hynix made a strong debut on the Nasdaq on Friday, with its American Depositary Receipt (ADR) shares closing 12.8% higher at $168.01 after completing a record-breaking $26.5 billion U.S. initial public offering (IPO),...

Elon Musk Says Anthropic Leads AI Race as Claude Models Challenge OpenAI

Elon Musk has publicly praised artificial intelligence startup Anthropic, saying the company is obviously the current leader in AI, in a rare acknowledgment of a key rival as competition among top AI developers...

OpenAI Executive Fidji Simo to Step Down Amid Health Challenges Ahead of IPO

OpenAIs head of products and business, Fidji Simo, announced on Thursday that she will step down from her leadership role and transition to a part-time advisory position after experiencing complications from a chronic...

Samsung Chairman Lee Jae-yong Expected to Meet Nvidia CEO Jensen Huang on AI and Chip Partnership

Samsung Electronics Chairman Lee Jae-yong is expected to meet Nvidia CEO Jensen Huang in the United States by the end of July as the two technology giants explore deeper cooperation in semiconductor manufacturing and...