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Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

AI Revolution Series

Chatbots are on the rise, but customers still trust human agents more

Jul 06, 2025 12:16 pm UTC| Insights & Views Technology

Customers contact companies regularly to purchase products and services, inquire about orders, make payments and request returns. Until recently, the most common way for customers to contact companies was through phone...

Trump tariffs: What the president-elect’s rhetoric tells us about how Canada could be affected — again

Nov 12, 2024 05:53 am UTC| Insights & Views Economy

Donald Trump is known for his often outlandish rhetoric. The president-elect of the United States regularly makes public statements that are exaggerations, or vows to take action but fails to do so, which is not...

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

Economy

Ukraine Faces $56 Billion Budget Gap as War Costs Soar

Ukraine is confronting a deepening budget crisis as Russian attacks cripple major industries, reduce tax revenues and drive the cost of fighting the war sharply higher. Kryvyi Rih, the hometown of President Volodymyr...

Thailand Plans Dual-Class Shares to Revive IPO Market

Thailands Stock Exchange plans to introduce a dual-class share structure by 2027, aiming to attract more companies to the countrys struggling IPO market while allowing founders to retain greater control over their...

India-US Trade Deal Talks Hit Plateau, Sitharaman Says

India and the United States have reached a difficult stage in negotiations over a long-awaited trade agreement, with little room left for either side to make additional concessions, Indian Finance Minister Nirmala...

Europe EV Sales Hit Record as Affordable Models Boost Demand

Europes electric vehicle market is accelerating in 2026, with record sales and a growing range of affordable models helping automakers meet stricter European Union emissions targets, according to a new study. Electric...

RBI Rate Hike Bets Surge as Inflation Rises

Investors are increasingly betting that the Reserve Bank of India will raise interest rates this week as inflation accelerates, economic growth remains strong and major global central banks adopt more hawkish policies. A...

Politics

Ukraine to Intensify Strikes on Russian Oil Refineries

Ukrainian President Volodymyr Zelenskiy said Kyiv will intensify attacks on Russian oil refineries in response to Moscows expanding air campaign against Ukrainian cities, while stressing that Ukraine will not deliberately...

Takaichi Pledges to Control Japan Bond Issuance

Japanese Prime Minister Sanae Takaichi pledged Monday to control government bond issuance and respond quickly to market volatility as rising yields intensify concerns over Japans public finances. In a policy speech to...

Australia Probes Flydubai Co-Pilot’s Links After FZ1073 Hijack Attempt

Australian counterterrorism authorities are investigating the local connections of the flydubai co-pilot accused of attacking the captain and attempting to seize control of flight FZ1073. The Victorian Joint Counter...

OPEC+ Keeps November Oil Output Targets Steady

OPEC+ has agreed to maintain its existing oil production targets for November, keeping supply policy unchanged as Middle East disruptions continue to limit actual output from several major producers. Seven core OPEC+...

Yemen Launches Major Offensive to Retake Houthi-Held Areas

Yemens Saudi-backed government announced Sunday a major military campaign aimed at recapturing territory controlled by the Iran-aligned Houthis, escalating a conflict increasingly linked to the wider Middle East war....

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Huawei, Qualcomm Sign Multi-Year AI and 5G Patent Deal

Chinas Huawei Technologies has reached a broad multi-year patent licensing agreement with Qualcomm covering key technologies including artificial intelligence, 5G, computing and networking, strengthening the companies...

Zcash NU7 Testnet Cuts Block Time to 25 Seconds

Zcash has activated its NU7 network upgrade on the public testnet, reducing the targeted time between transaction blocks from 75 seconds to 25 seconds as developers prepare for a potential November mainnet launch. NU7 went...

Firmus Grid IPO Draws Strong Demand, Nvidia and Blackstone Could Raise Stakes

Australian data centre operator Firmus Grid plans to reserve roughly half of the shares in its initial public offering for existing investors, potentially giving Nvidia and Blackstone an opportunity to increase their...

UK Warned Over Growing Reliance on US Cloud Providers

Britains increasing dependence on U.S. cloud computing companies for critical government services could create a major strategic and economic vulnerability, lawmakers have warned, raising concerns about data sovereignty...

AI Agents Could Disrupt Financial Services, Bernstein Says

Consumer AI agents could reshape financial services by reducing customer inertia and making it easier to switch between financial products, although trust, data access and regulatory hurdles may slow adoption, according to...