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Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

AI Revolution Series

Chatbots are on the rise, but customers still trust human agents more

Jul 06, 2025 12:16 pm UTC| Insights & Views Technology

Customers contact companies regularly to purchase products and services, inquire about orders, make payments and request returns. Until recently, the most common way for customers to contact companies was through phone...

Trump tariffs: What the president-elect’s rhetoric tells us about how Canada could be affected — again

Nov 12, 2024 05:53 am UTC| Insights & Views Economy

Donald Trump is known for his often outlandish rhetoric. The president-elect of the United States regularly makes public statements that are exaggerations, or vows to take action but fails to do so, which is not...

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

Economy

Supreme Court Showdown: Trump's Sweeping Tariffs Face Judgment Day as Early as Friday

On President Trumps contentious use of the International Emergency Economic Powers Act (IEEPA) to levy broad Liberation Day tariffs of 10-50% on imports from most nations, along with other duties on Canada, Mexico, and...

Thailand Economy Faces Competitiveness Challenges as Strong Baht and U.S. Tariffs Pressure Exports

Thailands economy is facing mounting structural and external challenges, with declining competitiveness and pressure on exports emerging as key concerns, according to a statement released Wednesday by the Bank of Thailand...

Asian Currencies Trade Sideways as Dollar Wavers Ahead of Key U.S. Jobs Data; Aussie Dollar Hits 15-Month High

Most Asian currencies traded within a narrow range against the U.S. dollar as global markets turned cautious ahead of key U.S. labor market data due later this week. Currency traders largely avoided taking major positions,...

Oil Prices Slide in Asia as Trump Signals Venezuela Supply Boost, Raising Global Glut Fears

Oil prices fell sharply during Asian trading on Wednesday as markets reacted to comments from U.S. President Donald Trump suggesting Venezuela could soon supply tens of millions of barrels of crude oil to the United...

Asian Markets Slip as Oil Prices Fall on Venezuela Developments and Global Tensions

Asian markets traded mixed as investors digested falling oil prices, rising commodity stocks, and heightened geopolitical tensions tied to Venezuela, China, and broader global uncertainty. Crude oil futures extended losses...

Politics

Trump Administration Expands U.S. Visa Bond Requirement to 38 Countries

The U.S. government under President Donald Trump has expanded a controversial visa bond policy, adding 25 more countries to a list of nations whose citizens may be required to post a bond of up to $15,000 in order to apply...

China’s Taiwan War Games Signal Political Pressure Amid Economic Strain

Chinas recent large-scale military exercises around Taiwan were part of a broader political and psychological campaign aimed at countering rising international support for the island while diverting attention from Beijings...

Trump Administration Freezes Federal Child Care Funds Over Fraud Concerns

The Trump administration has announced a freeze on certain federal child care and family assistance funds for five U.S. statesCalifornia, Colorado, Illinois, Minnesota, and New Yorkciting serious concerns about fraud and...

Five Years After January 6 Capitol Riot, Democrats and Republicans Clash Over History and Power

Five years after the January 6, 2021 attack on the U.S. Capitol, sharp political divisions resurfaced in Washington as Democrats accused Republicans of attempting to rewrite history, while President Donald Trump downplayed...

US–Venezuela Oil Deal Signals Major Shift in Energy Trade and Sanctions Strategy

The United States and Venezuela have reached a significant agreement that could reshape global oil flows, following an announcement by U.S. President Donald Trump that Caracas will export up to $2 billion worth of...

Science

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

NASA Cuts Boeing Starliner Missions as SpaceX Pulls Ahead

NASA has significantly scaled back Boeings Starliner program after years of technical issues and delays, announcing that the next Starliner mission to the International Space Station (ISS) will fly without astronauts. The...

Blue Origin’s New Glenn Achieves Breakthrough Success With First NASA Mission

Blue Origins massive New Glenn rocket marked a major milestone as it completed its first mission for paying customers, sending two NASA satellites toward Mars and successfully landing its reusable booster at sea. The...

Technology

Baidu’s AI Chip Unit Kunlunxin Prepares for Hong Kong IPO to Raise Up to $2 Billion

Baidu Inc (NASDAQ: BIDU) is moving forward with plans to list its artificial intelligence chipmaking subsidiary, Kunlunxin, in Hong Kong, in a deal that could raise as much as $2 billion, according to a Bloomberg report...

Hyundai Motor Shares Surge on Nvidia Partnership Speculation

Shares of Hyundai Motor surged sharply on Wednesday, climbing as much as 14.9% to reach a record high during morning trading, significantly outperforming South Koreas benchmark KOSPI index, which gained 1.2%. The rally was...

Lenovo Unveils AI Cloud Gigafactory With NVIDIA and Launches New AI Platform at CES 2026

Lenovo made a major impact at the Consumer Electronics Show (CES) in Las Vegas on Tuesday by unveiling an artificial intelligence cloud gigafactory developed in collaboration with NVIDIA, reinforcing its position as a...

China Reviews Meta’s $2 Billion AI Deal With Manus Amid Technology Control Concerns

Chinese government officials are reportedly reviewing Meta Platforms $2 billion acquisition of artificial intelligence startup Manus, raising potential concerns over technology transfer and national security controls....

Discord Confidentially Files for U.S. IPO, Signaling Major Milestone

Popular chat platform Discord has confidentially filed for an initial public offering (IPO) in the United States, according to a Bloomberg News report citing people familiar with the matter. The move marks a significant...