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Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

AI Revolution Series

Chatbots are on the rise, but customers still trust human agents more

Jul 06, 2025 12:16 pm UTC| Insights & Views Technology

Customers contact companies regularly to purchase products and services, inquire about orders, make payments and request returns. Until recently, the most common way for customers to contact companies was through phone...

Trump tariffs: What the president-elect’s rhetoric tells us about how Canada could be affected — again

Nov 12, 2024 05:53 am UTC| Insights & Views Economy

Donald Trump is known for his often outlandish rhetoric. The president-elect of the United States regularly makes public statements that are exaggerations, or vows to take action but fails to do so, which is not...

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

Economy

Oil Prices Surge Amid U.S.-Iran Tensions and Supply Disruption Fears

Global oil prices climbed sharply on Thursday as escalating geopolitical tensions between the United States and Iran fueled concerns about further supply disruptions in the Middle East. Brent crude oil prices surged by as...

Asian Stocks Slip as Oil Prices Surge and Fed Signals Inflation Risks

Asian stock markets declined on Thursday as investors reacted to a sharp rise in oil prices, mixed corporate earnings, and a cautious outlook from the U.S. Federal Reserve. The combination of geopolitical tensions, energy...

Dollar Holds Near Two-Week High as Fed Hawkish Shift Lifts Yields, Yen Near Intervention Zone

The U.S. dollar remained close to its strongest level in more than two weeks on Thursday, supported by a hawkish shift from Federal Reserve policymakers that pushed Treasury yields to a one-month high. Currency markets are...

US Stock Futures Mixed as Fed Holds Rates, Oil Prices Surge, and Big Tech Earnings Drive Market Moves

U.S. stock index futures traded mixed on Wednesday evening as investors reacted to the Federal Reserves latest policy decision, rising oil prices, and a fresh round of earnings from major technology companies. Market...

China Factory Activity Extends Growth in April Despite Global Pressures

Chinas manufacturing sector continued to expand for a second consecutive month in April, signaling resilience in the worlds second-largest economy despite ongoing global uncertainties. According to official data from the...

Politics

Russian Drone Strikes Hit Odesa Again, Injuring Civilians and Damaging Infrastructure

Russian drone attacks targeted the southern Ukrainian city of Odesa overnight, marking the second assault this week and leaving at least 18 people injured, according to local officials. The latest strike adds to the...

US House Advances $70 Billion Immigration Enforcement Budget Plan

The U.S. House of Representatives has approved a three-year budget framework that could unlock an additional $70 billion for immigration enforcement, marking a significant step in shaping future border security policies....

Trump to Receive Briefing on Potential U.S. Military Action Against Iran

U.S. President Donald Trump is expected to receive a high-level security briefing on Thursday regarding new military options targeting Iran, according to a report by Axios citing unnamed sources. The briefing will be led...

Taiwan Independence Explained: History, Status, and Rising China Tensions

Taiwan independence remains a highly debated issue in global politics, especially as tensions between China and the United States continue to shape international relations. The topic is expected to feature prominently in...

Taiwan Activates Backup Communications After Undersea Cable Break on Dongyin Island

Taiwan has activated emergency backup communications for Dongyin, its northernmost and strategically important island, after an undersea cable was damaged due to shifting shipwreck debris caused by severe weather. The...

Science

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

Technology

Meta Raises 2026 Capex Outlook Amid AI Spending Surge, Shares Drop After Earnings

Meta Platforms has increased its full-year capital expenditure guidance for 2026, signaling continued aggressive investment in artificial intelligence infrastructure despite rising costs and market concerns. The company...

Amazon Stock Dips Despite Record Earnings as AI Infrastructure Spending Surges

Amazon (AMZN) shares slipped 2.6% in after-hours trading on Wednesday, even after the company delivered record-breaking quarterly earnings that exceeded Wall Street expectations. The decline reflects investor concerns over...

Alphabet Earnings Surge on AI Growth, Cloud Revenue, and Strong Search Performance

Alphabet Inc. delivered an impressive first-quarter performance, surpassing Wall Street expectations with strong growth driven by its Cloud division and core Search business. The tech giant reported adjusted earnings per...

Qualcomm Stock Surges Despite Weak Guidance After Q2 2026 Earnings Beat

Qualcomm Inc. (NASDAQ: QCOM) shares climbed sharply on Wednesday, closing up 9% after a volatile trading session triggered by its fiscal second-quarter 2026 earnings report and softer-than-expected forward guidance. The...

Microsoft Azure Growth Forecast Beats Expectations Amid Rising AI Competition

Microsoft has projected stronger-than-expected growth for its Azure cloud business, signaling continued momentum in the competitive cloud computing and artificial intelligence market. The company announced it expects Azure...