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Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

AI Revolution Series

Chatbots are on the rise, but customers still trust human agents more

Jul 06, 2025 12:16 pm UTC| Insights & Views Technology

Customers contact companies regularly to purchase products and services, inquire about orders, make payments and request returns. Until recently, the most common way for customers to contact companies was through phone...

Trump tariffs: What the president-elect’s rhetoric tells us about how Canada could be affected — again

Nov 12, 2024 05:53 am UTC| Insights & Views Economy

Donald Trump is known for his often outlandish rhetoric. The president-elect of the United States regularly makes public statements that are exaggerations, or vows to take action but fails to do so, which is not...

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

Economy

Asian Currencies Slip as Dollar Rebounds Ahead of Fed Rate Decision

Most Asian currencies edged lower on Wednesday as the U.S. dollar rebounded from a near four-year low, with global markets focused on the Federal Reserves highly anticipated interest rate decision. Despite the mild...

China to Boost Brazilian Soybean Imports in Early 2026 Amid Price Advantage

China is set to significantly increase imports of Brazilian soybeans in the first half of 2026 as record harvests and competitive pricing in South America outweigh renewed purchases from the United States. Trade sources...

RBA Expected to Raise Interest Rates by 25 Basis Points in February, ANZ Forecast Says

The Reserve Bank of Australia (RBA) is now expected to raise interest rates by 25 basis points at its February 3 policy meeting, according to a new forecast from ANZ, marking a shift in expectations after a brief easing...

Indonesian Stocks Slide After MSCI Flags Investability Risks and Downgrade Threat

Indonesian stocks suffered a sharp sell-off on Wednesday, plunging around 7%, after global index provider MSCI Inc. raised serious concerns about the investability of Indonesias equity market and warned of a possible...

Asian Stock Markets Rise on AI Optimism Ahead of Fed Decision and U.S. Tech Earnings

Asian stock markets mostly advanced on Wednesday, driven by strong gains in technology and AI-related shares as investors positioned ahead of key U.S. megacap earnings and the Federal Reserves highly anticipated interest...

Politics

U.S. and Taiwan Strengthen AI, Semiconductor, and Drone Cooperation at High-Level Economic Talks

Senior officials from Taiwan and the United States have reinforced bilateral cooperation in artificial intelligence, advanced technology, and drone development during the sixth round of the U.S.-Taiwan Economic Prosperity...

ICE Blocked From Entering Ecuador Consulate in Minneapolis During Immigration Operation

A U.S. Immigration and Customs Enforcement (ICE) agent attempted to enter Ecuadors consulate in Minneapolis earlier this week but was stopped by consulate staff, prompting a diplomatic protest from Ecuadors government and...

Sam Altman Criticizes ICE Enforcement as Corporate Leaders Call for De-Escalation

OpenAI CEO Sam Altman has voiced strong concerns over U.S. Immigration and Customs Enforcement (ICE) actions, telling employees that the agency is going too far amid an aggressive immigration crackdown in Minneapolis. His...

Trump Claims Breakthrough in Syria Talks After Call With President al-Sharaa

U.S. President Donald Trump said on Tuesday that he and Secretary of State Marco Rubio had resolved what he described as a tremendous problem related to Syria, signaling potential progress in long-running diplomatic...

Kim Jong Un Signals Expanded Nuclear Plans Ahead of Workers’ Party Congress

North Korean leader Kim Jong Un has indicated that the upcoming congress of the ruling Workers Party will outline new, next-stage plans aimed at further strengthening the countrys nuclear war deterrent, according to a...

Science

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

NASA Cuts Boeing Starliner Missions as SpaceX Pulls Ahead

NASA has significantly scaled back Boeings Starliner program after years of technical issues and delays, announcing that the next Starliner mission to the International Space Station (ISS) will fly without astronauts. The...

Technology

Meta Faces Lawsuit Over Alleged Approval of AI Chatbots Allowing Sexual Interactions With Minors

Meta CEO Mark Zuckerberg is facing renewed scrutiny after internal company documents revealed he approved policies that allowed minors to access AI chatbot companions, despite warnings from Metas own safety teams. The...

China Approves First Import Batch of Nvidia H200 AI Chips Amid Strategic Shift

China has approved its first batch of Nvidias H200 artificial intelligence chips for import, signaling a notable adjustment in the countrys approach to balancing advanced AI development with support for domestic technology...

C3.ai in Merger Talks With Automation Anywhere as AI Software Industry Sees Consolidation

Enterprise artificial intelligence software provider C3.ai is reportedly in merger discussions with privately held automation startup Automation Anywhere, according to a recent report by The Information, which cited people...

Anthropic Raises 2026 Revenue Outlook by 20% but Delays Path to Profitability

Artificial intelligence startup Anthropic has significantly increased its long-term revenue projections, highlighting strong demand for advanced AI technologies, while also acknowledging that profitability will take longer...

SoftBank Shares Surge as It Eyes Up to $30 Billion New Investment in OpenAI

SoftBank Group Corp (TYO:9984) shares jumped sharply in early Tokyo trading after reports emerged that the Japanese conglomerate is in discussions to invest as much as $30 billion more in OpenAI, the company behind...