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Auxtova Auxtova

Lecturer in Marketing, University of Edinburgh
Dr Kristina Auxtova is a Lecturer in Marketing at the University of Edinburgh. She has previously also worked at the University of Dundee and University College Cork.

Kristina's research interests revolve around questions of ethics and sustainability in advertising and consumption, particularly within the public and non-profit contexts. Her work on advertising focuses on advertising offence and how advertising issues are regulated. Within the sustainability domain, she looks mainly at second-hand consumption and the charity shop context, exploring ways to overcome consumer aversions towards clothing reuse. Kristina is also interested in pedagogies for integrating ethics and sustainability within the classroom.

Kristina completed her PhD at the University of Edinburgh Business School in 2019. She also has an MGE (Master Grande École) in International and European Business from EM Strasbourg, and a BA (Hons) in International Management and Intercultural Studies from the University of Stirling. Since 2022, she is a Fellow of the Higher Education Academy.

Economy

Australia’s Stock Market Nears Correction as U.S. Tariffs Shake Investor Confidence

Australias SP/ASX 200 index is on the brink of correction territory, tumbling 9.8% from its all-time high on February 14, driven by escalating trade tensions following U.S. President Donald Trumps new tariffs. As of 03:20...

South Korea Warns of Heightened Currency Volatility Amid U.S.-China Trade War

South Koreas central bank cautioned that escalating tensions in the U.S.-China trade war could prolong market instability, increase capital outflow risks, and amplify dollar-won exchange rate volatility. The Bank of Korea...

Oil Prices Dip Amid Recession Fears, Rising Supply, and Trade War Concerns

Oil prices edged lower in Asian trading Thursday, easing after a recent rebound as concerns over a potential U.S. recession and increasing production weighed on sentiment. Brent crude futures slipped 0.2% to $70.83 per...

Trump Threatens New Tariffs as Global Trade Tensions Rise

Donald Trump escalated global trade tensions by threatening additional tariffs on European Union (EU) goods if the bloc follows through on its planned counter-tariffs. This comes after the U.S. imposed a 25% duty on steel...

Stocks Rally as Tech Rebounds Amid Cooling Inflation and Tariff Uncertainty

The SP 500 climbed 0.4% Wednesday, buoyed by a tech sector rebound after softer-than-expected inflation data. The Nasdaq 100 jumped 1.2%, with NVIDIA (NASDAQ:NVDA) surging 8% as investors capitalized on the recent dip. The...

Politics

Trump’s Bold Tax Plan: No Taxes for Americans Earning Under $150K

U.S. President Donald Trump aims to eliminate taxes for individuals earning less than $150,000 annually, according to Commerce Secretary Howard Lutnick in a recent CBS News interview. I know what his goal isno tax for...

Mark Carney to Be Sworn in as Canada’s 24th Prime Minister Amid Trade Tensions

Mark Carney will be officially sworn in as Canadas next prime minister on Friday, marking the end of Justin Trudeaus nine-year tenure. The swearing-in ceremony, led by Governor General Mary Simon, is scheduled for 11 a.m....

Duterte’s Defiant Video Message: “I Take Full Responsibility” Amid ICC Arrest

Former Philippine President Rodrigo Duterte has taken full responsibility for his controversial war on drugs as he prepares for a legal battle at the International Criminal Court (ICC). In a video posted on his Facebook...

Trump to Address DOJ on Law and Order Amid Sweeping Changes

U.S. President Donald Trump will visit the Department of Justice (DOJ) this Friday to outline his administrations strategy for restoring law and order, Axios reported. His speech will focus on removing violent criminals...

Hamas Welcomes Trump's Shift on Gaza Displacement Amid Ceasefire Talks

Hamas spokesperson Hazem Qassem welcomed U.S. President Donald Trumps apparent retreat from his proposal to permanently displace Palestinians from Gaza. Trumps statement on Wednesday, Nobody is expelling any Palestinians...

Science

Leonardo da Vinci’s incredible studies of human anatomy still don’t get the recognition they deserve

Wikimedia, CC BY-SA The mere mention of Leonardo da Vinci evokes genius. We know him as a polymath whose interests spanned astronomy, geology, hydrology, engineering and physics. As a painter, his Mona Lisa and Last Supper...

One of the largest searches for alien life started 30 years ago. Its legacy lives on today

In February 1995, a small research organisation known as the SETI Institute launched what was then the most comprehensive search for an answer to a centuries-old question: are we alone in the universe? This Sunday marks...

South African telescope discovers a giant galaxy that’s 32 times bigger than Earth’s

Inkathazos glowing plasma jets are shown in red and yellow. The starlight from other surrounding galaxies can be seen in the background. K.K.L Charlton (UCT), MeerKAT, HSC, CARTA, IDIA, CC BY You may not know it, but right...

It’s science, not fiction: high-tech drones may soon be fighting bushfires in Australia

Picture this. Its a summer evening in Australia. A dry lightning storm is about to sweep across remote, tinder-dry bushland. The next day is forecast to be hot and windy. A lightning strike tonight could spark a fire that...

Earth is bombarded with rocks from space – but who gets to keep these ultimate antiques?

Every day, about 48.5 tonnes of space rock hurtle towards Earth. Meteorites that fall into the ocean are never recovered. But the ones that crash on land can spark debates about legal ownership. Globally, meteorite hunting...

Technology

WeRide Expands Robotaxi Services in Beijing After Securing Key Permit

WeRide Corp (NASDAQ: WRD) has received approval to launch commercial robotaxi services in Beijing, marking a significant milestone in its autonomous ride-hailing expansion. The newly granted permit allows WeRide to operate...

SpaceX Delays NASA Crew-10 Launch Amid Technical Issue, Stranded Astronauts Await Return

SpaceX postponed the NASA Crew-10 mission set to bring back astronauts stranded on the International Space Station (ISS), citing a technical issue. The launch, originally scheduled for Wednesday night from Kennedy Space...

AI Boom Fuels 10% Growth in Semiconductor Market for 2025, but Challenges Remain

The global semiconductor market is set to grow 9.5% in 2025, driven by soaring demand for AI and data center chips, according to ING analysts. While this growth lags the 11.2% forecast by the World Semiconductor Trade...

TSMC Proposes Joint Venture to Run Intel’s U.S. Foundry with Nvidia, AMD, and Broadcom

Taiwan Semiconductor Manufacturing Co. (NYSE:TSM) is in early talks with Nvidia (NASDAQ:NVDA), AMD (NASDAQ:AMD), Broadcom (NASDAQ:AVGO), and Qualcomm (NASDAQ:QCOM) to form a joint venture (JV) to manage Intels...

Salesforce Invests $1B in Singapore to Advance AI and Digital Innovation

Salesforce (NYSE:CRM) is making a major investment in Singapore, pledging $1 billion over the next five years to accelerate artificial intelligence (AI) development and digital transformation. The move reinforces the...