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Salesforce (NYSE:CRM) is making a major investment in Singapore, pledging $1 billion over the next five years to accelerate artificial intelligence (AI) development and digital transformation. The move reinforces the enterprise software giant’s commitment to expanding its presence in Asia.
As part of its investment, Salesforce has partnered with Singapore Airlines Ltd (SGX:SIAL) to integrate its AI-powered Agentforce service into customer support operations. Agentforce AI deploys autonomous digital agents to handle complex tasks, aiming to enhance efficiency and improve customer interactions.
The investment will also fuel Salesforce’s research and development efforts in Singapore, strengthening the country’s workforce with AI-driven digital labor solutions. The company already has strong ties with major Singaporean firms, including Grab and M1, and plans to deepen its influence in the region.
Salesforce’s push into AI aligns with global trends, where businesses are increasingly adopting AI-powered automation to streamline operations and enhance customer experiences. The company’s expansion in Singapore positions it as a key player in the region’s growing AI ecosystem.
By committing significant resources to AI and digital innovation, Salesforce is set to play a pivotal role in shaping Singapore’s technological landscape while driving business transformation across multiple industries.
