An EconoTimes perspective

Lauren Labrecque

Professor of Marketing, University of Rhode Island

Professor of Marketing, University of Rhode Island Lauren Labrecque is a Professor of Marketing and the Director of Ph.D. Programs and Research at the University of Rhode Island. Her primary research interests include sensory marketing (focus on color) and digital marketing (including digital empowerment, consumer privacy, social media engagement, and parasocial interactions). Her research has been published in peer-reviewed academic journals including Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Interactive Marketing, Psychology & Marketing, andMarketing Letters. Dr. Labrecque serves on the editorial board of the Journal of Interactive Marketing, Psychology & Marketing, Journal of Business Research, and Journal of Research in Interactive Marketing.