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Melise Panetta

Lecturer of Marketing in the Lazaridis School of Business and Economics, Wilfrid Laurier University
Melise Panetta is a lecturer in Marketing at the Lazaridis School of Business and Economics. Melise earned her Honors Bachelor of Science degree from the University of Western Ontario and Master of Business Administration at York University's Schulich School of Business. Melise's research interests are focused on consumer behavior, specifically in the area of evolving consumer megatrends and their influence consumer choices, perceptions, and behaviors. Her work has been showcased in Strategy Magazine, Business of Cannabis and Forbes Magazine, among other publications as well as in key industry forums.

Melise is a tenured Business Executive with a 20+ year proven track record of success in Fortune 100 Global CPG companies including PepsiCo, General Mills and SC Johnson, where she held senior positions including Chief Commercial Officer, Vice President of Sales and Marketing and President. Her forward-thinking mentality has led to innovative strategies that break down consumer and customer barriers. Her recent focus has been on publicly traded start-ups, where she has developed corporate strategy and infrastructure with a consumer and customer-inspired approach to achieving revenue growth.

Recognized as an innovator and advocate for education, Melise continues to serve the industry by cultivating the next generation of emergent business leaders in higher education. Melise has served as Lecturer at esteemed academic institutions including Wilfrid Laurier University's Lazaridis School of Business (current), McMaster University's DeGroote School of Business as well as Niagara College where she also serves as industry advisor.

The rise of ‘sober curiosity’: Why Gen Zers are reducing their alcohol consumption

Nov 26, 2024 13:26 pm UTC| Insights & Views Life

Generation Z is leading a significant shift in drinking habits. In fact, compared to preceding generations, Generation Z may be the soberest generation yet. Members of Gen Z consume about one-third less beer and wine...

Economy

U.S.-China Trade Talks Resume in Paris Amid Rising Global Tensions

Top American and Chinese economic officials are meeting in Paris this Sunday for a critical round of trade negotiations, as both nations work to stabilize their fragile economic relationship ahead of a planned summit...

Asian Equities Plunge as Energy Supply Shock Triggers $15B Capital Flight

Asian stock markets took a significant hit this week as an escalating energy supply crisis pushed institutional analysts to sharply downgrade regional growth and corporate earnings forecasts. The MSCI All Country Asia...

Iran-U.S. War Escalates: Strait of Hormuz Shipping Under Threat

Global energy markets are on edge as the Iran-U.S. conflict enters its third week, with President Donald Trump calling on allied nations to deploy warships to the Strait of Hormuz after American forces bombed Kharg Island ...

Iran War and Oil Prices: What It Means for Airlines and Aerospace

Crude oil prices surging past $100 per barrel amid escalating tensions in the Middle East are raising serious concerns about airline profitability, even as the broader commercial aerospace sector shows signs of resilience,...

Russian Stock Market Closes Flat as Energy and Fertilizer Stocks Lead Gains

The Russian stock market ended Saturdays trading session virtually unchanged, with the MOEX Russia Index closing at 0.00% as mixed performance across sectors balanced out gains and losses. Despite the flat headline index,...

Politics

Harry and Meghan Spokesperson Slams New Royal Biography as "Deranged Conspiracy"

A new biography about Prince Harry has sparked sharp backlash after claiming that Queen Camilla allegedly told a friend that Harry had been brainwashed by his wife Meghan Markle. A spokesperson for the Duke and Duchess of...

FCC Chairman Threatens Broadcasters Over "Fake News" Amid Iran War Coverage Debate

Federal Communications Commission Chairman Brendan Carr is once again putting broadcasters on notice, warning that stations airing what he considers fake news risk losing their licenses when renewals come due. His latest...

Israel's Missile Interceptor Shortage Puts Defense Stocks in the Spotlight

Israel has warned the United States that its ballistic missile interceptor stockpiles have dropped to critically low levels as hostilities with Iran continue to intensify, according to a recent Semafor exclusive. American...

Russia Launches Massive Missile and Drone Strike on Ukraine, Killing Six

Russia unleashed one of its largest attacks on Ukraine in recent months, firing approximately 430 drones and 68 missiles across multiple regions on Saturday, killing six people and wounding at least 18 others. Ukrainian...

Hamas Urges Iran to Spare Neighboring Countries Amid Regional Escalation

In an unprecedented public statement on Iranian foreign policy, Hamas has called on Tehran to refrain from targeting neighboring countries, even as it acknowledged Irans right to retaliate against recent U.S.-Israeli...

Science

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates

Elon Musks SpaceX is shifting its near-term space exploration strategy, choosing to prioritize a return to the Moon before pursuing missions to Mars, according to a recent Wall Street Journal report citing sources familiar...

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Technology

Global PC Market Faces 10% Decline in 2026 as AI PCs Surge

The global personal computer market is heading into a rough patch in 2026, with Goldman Sachs forecasting a 10% year-on-year drop in shipments a steeper contraction than earlier projections suggested. Total global PC...

AI in Drug Development: How Pharma Is Cutting Costs and Accelerating Innovation

Artificial intelligence is quietly reshaping the pharmaceutical industry and the financial upside could be enormous. According to research firm Bernstein, widespread AI adoption across drug development pipelines could...

Intel and Nvidia Join Forces for AI Hardware Development Ahead of GTC 2025

Intel has confirmed its participation in Nvidias highly anticipated GPU Technology Conference (GTC), signaling a deepening alliance between two of the semiconductor industrys most influential players. The announcement was...

Anduril's $20B Army Contract Signals Major Tailwind for Palantir

Anduril Industries has secured a landmark $20 billion firm-fixed-price contract with the U.S. Army, marking one of the most significant defense-tech awards in recent memory. The 10-year agreement, running through March...

Microsoft Azure First to Validate NVIDIA's Vera Rubin NVL72, Signaling a New Era in AI Infrastructure

Microsoft has become the first cloud provider to begin validating NVIDIAs Vera Rubin NVL72 system, a landmark move that could reshape the competitive landscape of AI infrastructure. CEO Satya Nadella announced the...