European soccer is having another reckoning over racism – is it time to accept the problem goes beyond bad fans?
Why Wimbledon’s reversal of their ban on Russian players is good for players, fans and the tennis sports industry
NCAA basketball championship: Criticism of Angel Reese reveals the unfair standards imposed on Black women in sport
Soccer star Cristiano Ronaldo inks multi-year NFT deal with Binance
Cryptocurrency exchange Binance has signed a multi-year NFT deal with soccer star Cristiano Ronaldo.
According to Ronaldo, the idea of bringing unprecedented experiences and access through this NFT platform is something that he wanted to be a part of as his relationship with the fans is very important to him.
The deal is to create a series of collections exclusively available on Binance.
A digital collectible NFT of Ronaldo was up for auction at Bonhams last year thanks to the fantasy NFT platform Sorare. It sold for about $400,000 in November despite expectations of up to $1 million.
Ronaldo is just the most recent athlete to enter the cryptocurrency market. NFL star Tom Brady has a sponsorship agreement with cryptocurrency exchange FTX and co-founded the NFT platform Autograph. Soccer player Lionel Messi, who has competed with Cristiano Ronaldo for the top spot, has a partnership with the fan token marketplace Socios.
With over $1 billion in career earnings, Ronaldo has the second-highest career earnings of any football player, behind only Tiger Woods among all athletes.