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Hector Gonzalez-Jimenez

Hector Gonzalez-Jimenez

Associate Professor in Marketing, University of York
Hector is an Associate Professor in Marketing at ESCP Europe Business School in Madrid. A true global citizen, Hector has gathered a diverse range of experiences throughout his life. Being raised in Germany by his Spanish parents, his multi-cultural identity has been shaped from an early age. At the age of eighteen Hector embarked into the next phase of his life, expanding his professional and personal profile at a global level. Since then Hector has lived, worked and studied in various countries such as Spain, Germany, Japan, South Korea, United States and the United Kingdom. Over the last fifteen years his professional portfolio has grown in various roles in marketing, education and corporate strategy. During this time Hector has worked on projects for small to medium sized businesses as well as large international companies such as Pepsi or Ford.

Prior to his role at ESCP Europe Business School, he was a Senior Lecturer in Marketing at The York Management School, UK. He received his PhD in Marketing from the Bradford University School of Management without corrections. He also has a Postgraduate Diploma in Research Methods from the University of Bradford as well as an MBA and Bachelor of Science from California State University.

Hector is interested in interdisciplinary research that addresses phenomena on the self and consumption. Currently, his work spans areas such as cross-cultural consumer behaviour, body image and consumption, and human-robot interactions.

Can robots help us overcome the coronavirus health crisis and lockdown?

Mar 26, 2020 16:00 pm UTC| Technology

The widespread use of robots has long been debated, in part because many critics see them as a threat to jobs and livelihoods. Despite such concerns, robots and artificial intelligence (AI) are already being used in...

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Economy

Why China’s economy has hit a wall

Chinas annual parliamentary meetings in Beijing came to a close on March 11. They were conducted under great pressure: a weak economy and high expectations from both the domestic public and international observers as to...

Vladimir Putin’s gold strategy explains why sanctions against Russia have failed

There are more than 16,000 sanctions imposed against Russia. Yet the Russian economy and war machine grew by 3.6 per cent in 2023 and is projected to grow another 2.6 in 2024. Nearly six per cent of Russias gross...

Mentorship is key to improving social and economic outcomes for Black youth

Black youth in Canada experience poorer educational achievement than other children and youth, which leads to subsequent poor economic outcomes. A series of problems and barriers contribute to poor educational outcomes....

There’s an extra $1 billion on the table for NT schools. This could change lives if spent well

The federal and Northern Territory governments have just made a historic funding announcement of about A$1 billion for schools in the territory. This includes an extra $737.7 million from the federal government and an...

Undersea cables for Africa’s internet retrace history and leave digital gaps as they connect continents

Large parts of west and central Africa, as well as some countries in the south of the continent, were left without internet services on 14 March because of failures on four of the fibre optic cables that run below the...

Politics

China's Commerce Minister to Advocate EV Sector in Europe Amid Subsidy, Tariff Probe

Chinas Commerce Minister Wang Wentao is set to visit Europe in April to address concerns and advocate for the Chinese electric vehicle (EV) industry amid a European Commission investigation into alleged unfair...

Chinese Hackers Target US Officials and Dissidents in Cyber Espionage Scheme

Seven nationals of the Peoples Republic of China (PRC) face charges for a long-term cyber espionage campaign targeting political dissidents and officials in the US, marking a significant escalation in international cyber...

SpaceX Builds Spy Satellites for US; Russia Warns of Military Response

Russia has issued a stark warning to the United States, stating that the use of SpaceXs satellites for espionage could render them targets for military action. This follows revelations that SpaceX is constructing a spy...

Deepfakes are still new, but 2024 could be the year they have an impact on elections

Disinformation caught many people off guard during the 2016 Brexit referendum and US presidential election. Since then, a mini-industry has developed to analyse and counter it. Yet despite that, we have entered 2024 a...

Science

How do airplanes fly? An aerospace engineer explains the physics of flight

Airplane flight is one of the most significant technological achievements of the 20th century. The invention of the airplane allows people to travel from one side of the planet to the other in less than a day, compared...

The mystery of consciousness shows there may be a limit to what science alone can achieve

The progress of science in the last 400 years is mind-blowing. Who would have thought wed be able to trace the history of our universe to its origins 14 billion years ago? Science has increased the length and the quality...

What is minoxidil, the anti-balding hair growth treatment? Here’s what the science says

Hair loss (also known as alopecia) often affects the scalp but can occur anywhere on the body. Its very common and usually nothing to worry about; about half of Australian men show signs of visible baldness at age 50 and...

Our survey of the sky is uncovering the secrets of how planets are born

When we look out to the stars, it is typically not a yearning for the distant depths of outer space that drives us. When we are looking out there, we are truly looking back at ourselves. We try to understand our place in...

Archeoastronomy uses the rare times and places of previous total solar eclipses to help us measure history

Total solar eclipses have fascinated and terrified people for centuries. Today, we know that total solar eclipses like the upcoming eclipse on April 8 are caused by a cosmic coincidence when the moon comes between the...

Technology

Binance Entity HKVAEX Withdraws License Application, to Exit Hong Kong Amid Regulatory Clampdown

In a significant move, HKVAEX, the Hong Kong-based cryptocurrency exchange known for its alleged ties with Binance, withdrew its operational license application on March 28, signaling its impending exit from the Hong Kong...

Porsche Recalls 1,000 Taycan EVs Over Battery Issue

Porsche Cars North America Inc. released a recall notice for its Taycan electric car units. Based on the reports, the company issued the recall due to the risk of a short circuit caused by the battery. Porsche recalls...

Shiba Inu Community, Binance Stir Crypto World; Token Burns Fuel Market Surge

In a striking turn of events, the Shiba Inu community has reacted to Binances provocative statement declaring everyone an NFT amidst a significant uptick in SHIB token burns that spurred its market value. The meme coins...

Amazon One App Launches Palm-Scanning Sign Up; Palm Pay Available at Whole Foods, Panera

Amazon now allows users to set up palm recognition for seamless payments at Whole Foods, Panera, and other locations directly from their smartphones. Amazon One Expands with Mobile App for Easy Palm Recognition...
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