McLaren F1 offers Roblox car racing experience
Feb 11, 2022 21:49 pm UTC| Economy Technology Sports
Formula Ones McLaren Racing revealed its metaverse activation with their new MCL36 car for the 2022 season via the Roblox video game. The car revelation was part of a broader McLaren rollout with Roblox. Among the...
Embrace your inner Winter Olympian: The art and science of enjoying exercise in the cold
Feb 08, 2022 03:35 am UTC| Sports
Lets face it: When most of us see the temperature outside fall to minus double digits, our first instinct isnt to gleefully run outside. I was no different. I was a sedentary kid who found my sport rowing relatively...
How snowboarding became a marquee event at the Winter Olympics
Feb 02, 2022 08:38 am UTC| Sports
The mass appeal of creative, youth-oriented events such as snowboarding and freestyle skiing at the Winter Olympics is a virtual case study of how the once radical can go mainstream. And while audiences have come to...
Real Madrid stadium deal expects to bring close to $500 million per year revenue to Legends
Jan 31, 2022 23:44 pm UTC| Sports Economy Business
Experiential services agency Legends has struck a 25-year commercial partnership deal with Spanish soccer giants Real Madrid to manage non-sporting events at the clubs Santiago Bernabéu stadium. Legends is...
F1 races inch closer to a Las Vegas return
Jan 31, 2022 23:43 pm UTC| Sports Economy
Formula One races are increasingly looking likely to be held in Las Vegas with an announcement possibly made in the first half of 2022. Discussions with Nevada governor Steve Sisolak that began on October 2021 have...
LeBron James collaborates with Crypto.com for Web3 initiative
Jan 31, 2022 22:43 pm UTC| Economy Sports Technology Digital Currency
Loa Angeles Lakers icon LeBron James has signed a multi-year partnership with and cryptocurrency platform Crypto.com focusing on the decentralized Web3. The tie-up with the NBA star aims to give access to students and...
F1 extends Singapore Grand Prix for seven years
Jan 28, 2022 23:40 pm UTC| Sports Economy
Formula One has extended its contract with the Singapore Grand Prix for seven years, running until 2028. The Singapore Grand Prix first joined the Formula One calendar in 2008 with the series receiving US$35 million per...
South Africa’s plan to move away from coal: 8 steps to make it succeed
Germany lowers voting age to 16 for the European elections
IceCube researchers detect a rare type of energetic neutrino sent from powerful astronomical objects