Nike unveils eco-friendly Pegasus Turbo Next Nature sneaker
Apr 06, 2022 23:49 pm UTC| Nature Economy Business Sports
Nike is coming up with its Pegasus Turbo Next Nature as part of its ongoing commitment to creating more sustainable products. The Nike Pegasus Turbo Next Nature, a performance running shoe, designed with sustainability...
Big3 basketball league plans $66m blockchain, NFT ownership sale
Apr 06, 2022 23:41 pm UTC| Sports Business Digital Currency Investing
Big3 co-founders Ice Cube and Jeff Kwatinetz plans to sell stakes in its 12 teams as digital assets bringing in up to $66 million. Each team of the three-on-three basketball league will have 1,000 tokens available in...
Adidas to launch personality-based AI generated avatars for metaverse
Apr 06, 2022 23:39 pm UTC| Sports Digital Currency Investing
Adidas has partnered with the cross-app avatar platform Ready Player Me to launch personality-based avatars where the characters are generated using artificial intelligence (AI). Digital characters travel the metaverse...
English soccer star Jack Grealish close to 7-figure Gucci endorsement deal
Apr 06, 2022 17:26 pm UTC| Sports Economy Business
English soccer star Jack Grealish is reportedly close to signing a deal with Italian fashion house Gucci worth seven figures, naming him an official brand ambassador. Since Gucci typically favors contracts with actors...
Nike roasted over ‘dumb’ marketing gimmick
Apr 04, 2022 20:55 pm UTC| Sports Economy Business
Nike published a couple of tweets as part of a marketing campaign for retiring basketball coach Mike Krzyzewski that left social media users confused. The first was a tweet by Nike Basketballs verified account that says...
Minnesota Vikings and Fanatics agree on 10-year omnichannel merchandise and retail partnership
Apr 01, 2022 00:00 am UTC| Sports Economy
The Minnesota Vikings of the NFL have inked a ten-year deal with Fanatics that would make the latter its omnichannel partner as well as the operator of its e-commerce, mobile and physical retail operations. With the...
Boston Red Sox taps Aspiration in helping neutralize Fenway Park greenhouse gas emissions at
Apr 01, 2022 00:00 am UTC| Sports Economy Business Nature
The Boston Red Sox has designated environmental firm Aspiration as the official sustainability provider to neutralize the greenhouse gas emissions of fans attending games. The partnership, brokered by Creative Artists...
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