5 Digital Marketing Trends Reshaping the Industry

Digital marketing is constantly changing as newer technologies come out. What worked for businesses last year might not be the best option now, and next year will probably also bring new trends. Rapid changes in digital marketing can make it hard for marketers to keep up. Despite the challenges that come with new technologies, digital marketers have to learn the new ways if they want to stay competitive.

To help you stay up to date on the latest trends, here are five trends changing digital marketing.

1.Voice interaction

It’s expected that by 2020, 50% percent of all searches will be done by voice searches. Asking questions to Alexa and Siri have become a normal part of our everyday lives. Voice searches make a lot of our lives easier, but create more challenges for SEO marketing services. Phrasing for voice searches will be different than in a text and can cause different search results. Marketers will have to learn to make adjustments like writing more conversational meta descriptions.

2.Personalization

Everyone likes seeing content that's relevant to their interests. We expect to see Facebook ads related to what we like and Netflix recommendations based off of what we watch. Most marketers agree that personalization helps improve their relationship with customers. Personalization can make it more likely for us to engage with something if it fits out tastes. Digital marketers can take advantage of this by creating triggered emails based off of certain behaviors.

3.Artificial Intelligence

Artificial intelligence has gained a lot of popularity in general because of how easily it can do tasks without making many errors. Using AI can also help businesses save money over time by reducing the number of workers needed. AI is a useful addition to digital marketing and can help you automate tasks like customer service. By automating smaller tasks, digital marketers will have more time to focus on jobs that artificial intelligence can’t do. Implementing AI can also help you get a better understanding of customers behaviors.

4.Chatbots

Chatbots can mimic normal human conversation and gives you an easy way to engage with multiple people at once. With Chatbots, customers can get help 24/7 without having to wait and you won’t have as many customer service reps. The immediate assistance that a chatbot can improve a customer’s experience and leaves people with a better impression of your brand. Chatbots can also collect data and monitor customer behavior to help you understand your customers better.

5.Influencer marketing

We’ve known for a while that referrals from friends have had carried a lot of weight in getting people to try a new product or business. Just like we’re more likely to trust friends for opinions, we’ve also learned to look to celebrities and influencers for their advice. Anyone on Instagram knows how common it is to see influencers advertising for a product. Influencer marketing has gotten so big that many influencers have quit their full-time jobs and can make more in one post than many people do in a month.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.