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Activision has joined forces with Burger King in a campaign for the release of Call of Duty: Modern Warfare 3. The collaboration offers fans an opportunity to receive exclusive in-game rewards when purchasing the limited-edition Call of Duty: Modern Warfare 3 meal – the Bacon Feast Whopper.
Unlock Exclusive In-Game Rewards with Every Purchase
Upon purchasing the meal, players will unlock a range of exclusive rewards for the game, Game is Hard reported. The first purchase includes a Burger Town-themed Calling Card, an Emblem, and one hour of double experience (2XP). According to Tech Radar, the second purchase grants players the Burger Town King Skin, featuring the beloved mascot of Burger King, The King, along with another hour of double experience.
While each in-game reward can be redeemed only once per purchase, gamers can obtain additional hours of double experience by purchasing more of the special meals on the official website.
Collaboration Between Gaming, Fast Food Giants
William Gahagan, senior director of global partnerships at Activision, expressed his excitement about the collaboration, stating, "We are thrilled to be collaborating with Burger King once again for this year’s premium title Call of Duty: Modern Warfare 3. We’ve put together some exciting activations for our fans to enjoy as they prepare to jump in the game."
The campaign is not limited to a single country; it is available in Burger King stores across 20 countries, including the Netherlands, Australia, Spain, Argentina, and Costa Rica, among others. The collaboration aims to tap into the world of gaming, recognizing the significance of food within gaming culture.
”To elevate the partnership even further this year, we are bringing guests more benefits, an exciting operator skin, and a delicious Bacon Feast Whopper meal," says Andrea Beer, director of global brand communication at Burger King.
Call of Duty: Modern Warfare 3 is set to launch on November 10 for various platforms, including PS5, PS4, Xbox Series X|S, Xbox One, and PC. Players who pre-ordered a digital copy of the game were granted early access to the campaign mode on November 2.
Photo: Dominik Sostmann/Unsplash
