Adidas is tweaking its iconic Adi emblem by ditching the word "Adidas" that accompanies the three stripes, and by making the stripes a little closer to one another, though not noticeably.
The new insignia is expected to be used on football shirts after images of the official 2022 Qatar World Cup kits were leaked on the internet.
The new logo, now used by the Adidas app, is beginning to appear in plenty of teased images.
Adidas makes kits for dozens of soccer teams globally, with Manchester United, Real Madrid Arsenal, Bayern Munich, and Juventus, their biggest five clients.
Such popular teams as Ajax, Boca Juniors, Celtic, and Leicester City also tapped Adidas to create their shirts.
The current Adi emblem, which consists of three stripes arranged a bit like a mountain range, was first brought in 1991.
Some have speculated that 2022-23 will be the last season with that logo.
Before that, Adidas was known for its 'trifoil' logo, the first to introduce the three stripes, which still adorns a number of its products.


US Seizes Nearly 400 Illegal World Cup Streaming Domains in Global Anti-Piracy Crackdown
Alphabet Eyes First Australian Dollar Bond as AI Spending Drives Funding Push
Sun Pharma Wins U.S. Appeal in Pfizer Lipitor Antitrust Case
World game at war: why some European nations have threatened a World Cup boycott
UK Wage Growth Holds at 3.5% as Unemployment Rises
Native American Groups Slam Trump’s Call to Restore Redskins Name
China Automakers Accelerate Global Expansion as Domestic Car Sales Slump
Aviva First-Half Operating Profit Jumps 24% as Direct Line Deal Boosts Growth
Citadel Warns High Treasury Yields Pose Broader Market Risks
Japan Economy Grows 1.1% in Q2 as Consumer Spending Stalls
Alphabet Shifts AI Strategy Toward Commercial Growth, Goldman Sachs Says
NBA Returns to China with Alibaba Partnership and Historic Macau Games
Dollar Slides as Soft U.S. Data Cuts Fed Rate Hike Bets
Barclays Warns U.S. Stock Rally May Be Detached From Fundamentals
Netflix, Disney, YouTube Eye FIFA World Cup TV Rights in Multi-Billion Dollar Battle
FBI Faces Historic Security Challenge Ahead of 2026 FIFA World Cup
Ferrari Luce EV Sells for Record $40 Million at Charity Auction 



