Amazon Gives Prime Members A 10% Discount On Whole Foods Items

Well, it turns out that one of the ways to shop at Whole Foods at cheaper prices is to become an Amazon Prime member. The merchant giant just gave its premium clients a ten percent discount on items that are already on sale at its organic food subsidiary. It seems Amazon really wants to give consumers every reason to stop by Whole Foods stores and get some of its $13.7 billion investment back.

On top of the discount on sale items that Amazon is offering, Prime members will apparently be entitled to other deals when shopping at Whole Foods, TechCrunch reports. For now, only customers in Florida will be able to enjoy these discounts, but they are expected to become available to other stores throughout the country in due time.

Amazon has actually been successfully leveraging its acquisition of the organic store chain, with several appealing deals offered to customers in the past. Many of those deals, however, were seasonal or conditional. By making the discount directly under the Prime umbrella, it makes it more predictable and thus more appealing.

In the past, customers would have had to apply for a Whole Foods membership card and the like to enjoy additional discounts at the store chain. Now, they simply have to be Amazon Prime members, which could help draw in price-conscious but tech-savvy buyers.

As it stands, it would seem that Amazon is trying to position its Prime platform as the de facto service for a lot of Americans, Recode notes. This makes sense since the brick and mortar establishments also act as physical locations for some of Amazon’s other products, much like Apple Stores are for the iPhone maker.

By bringing all of its customers under the same roof via Prime, the online merchant giant could consolidate its influence even more than it already has. With the growing interest in organic food items and the booming U.S. economy, a chain like Whole Foods could be seeing plenty of growth in the years to come.