DeepSeek to Raise AI API Prices as Demand for New Models Surges 
Canada, US Hold Constructive Trade Talks as Tariff Negotiations Continue 
China Exports Beat July Forecasts as AI Demand Fuels High-Tech Trade 
DBS Raises 2025 Outlook After Record Q2 Profit Driven by Wealth Management 
Dollar Holds Near Six-Week Low as Yen Loses Momentum Ahead of U.S. Jobs Data 
Asian Stocks Slip as AI Rally Fades, Oil Holds Steady on Iran Peace Deal Hopes 
Wall Street Ends Mixed as Dow Hits Record Despite Tech Weakness 
Oil Prices Set for Steep Weekly Losses as Hormuz Deal Stalls 
Philippine GDP Growth Slows to 2.3% in Q2 
US Stock Futures Hold Steady as Iran Hormuz Deal and Earnings Shape Market Sentiment 
Asian Stocks Cautious Ahead of US Jobs Data as Oil Rises 
Alphabet Stock Slides as Google AI Pioneer Jeff Dean Exits to Launch Discovery Loop 
Asian Stocks Mixed as Chip Selloff Hits KOSPI, Nikkei Ahead of US Jobs Data 
Gold Price Hits Seven-Week High as Fed Rate Hike Bets Fade and Hormuz Deal Hopes Grow 
Trump Unveils $3 Billion U.S. Critical Minerals Push 
Alibaba Plans Revenue-Sharing Model for Qwen3.8-Max AI Commercial Users 
Amazon is venturing into a new business, and it is something that it has never done before. The e-commerce and tech company is opening its very first clothing store in Southern California.
What's more, this is not an ordinary fashion retail house for men's and women's apparel, shoes, and accessories, because it is a brick and mortar store that will be equipped with high-tech fitting rooms, which are not common today.
Shoppers can use their smart mobile phones while they shop in the store. They can pick colors and sizes and notify store assistants to get an item for them and place those in their fitting room.
Shopping for clothes is further made easier through the personalized recommendations that shoppers can get when they use their phones. They can browse for clothes and items at Amazon Style, and based on their browsing history. The shopping app will suggest styles that they may like. The concept of the new Amazon clothing store is said to be the company's latest experiment in the physical retail business.
"Amazon Style is built around personalization. Our machine learning algorithms produce tailored, real-time recommendations for each customer as they shop," Amazon stated in a blog post. "As customers browse the store and scan items that catch their eye, we'll recommend picks just for them. For an even more tailored experience, customers can share information like their style, fit, and other preferences to receive more refined recommendations."
The store will also offer a mix of well-known as well as upcoming clothing brands. Most of them will be sold at very affordable price ranges. Customers can buy their clothing and accessories at Amazon Style's roughly 30,000 square feet retail store. This is spacious and said to be equivalent to the size of a typical T.J. Maxx location.
Finally, according to CNBC, Amazon is opening its first physical clothing store that will be called the "Amazon Style." The first outlet is located in Glendale, California, and as announced on Thursday, Jan. 20, it will officially open later this year. To be more exact, the company is setting up the Amazon store at Americana at Brand mall in the said state.
