Apple Gets Amazon Studio Veteran, Shows It’s Serious About Scripted Shows

For months now, the tech industry has been wondering just how serious Apple was at creating original, scripted content and how far it was willing to go. Recently, the Cupertino firm just announced that it was hiring Morgan Wandell. A veteran in Amazon Studio, this veteran has played a role in producing shows like Man In The High Castle.

As TechCrunch notes, Apple doesn’t exactly have a stellar record when it comes to creating original content. In fact, the closest it has ever come to producing shows is Carpool Karaoke and Planet of the Apps. However, by building its lineup of Hollywood experts that include producers from Sony Pictures Television and a former president of WGN American, the iPhone maker seems determined to change that.

Wandell is just the latest addition to this roster of proven show creators, along with its plans to revive an 80s classic show called Amazing Stories by Steven Spielberg himself. So far, there have been no details as to what Wandell will be doing nor any of the rest of Apple’s future film projects.

In fact, many in the tech industry are confused as to what the company actually wants to do with its original content project. In any case, it would seem that Apple has actually been negotiating the former Amazon executive’s hiring for months, Variety reports. The recent problems at Amazon that involve sexual harassment accusations simply made the process easier.

While his tenure at Amazon started in 2013, Wandell has actually been around for some time. He has been involved in several high-profile projects that included “Grey’s Anatomy” and “Lost.”

His addition to Apple’s lineup should provide the tech firm some much-needed muscle to actually get its own show production business off the ground. However, the company has not even confirmed that this is exactly what it is trying to do.